Pregunta: As we know, your investigations are directed at new ways of displaying text. Could you tell us more about where the idea came from of reviewing the traditional ways of reading in order to give more dynamism to text?
Resposta (1'49”)

Pregunta: We can see here the new compositions you made out of the text of Alice in Wonderland, with key words and different structures one into the other. Is there any specific rule for the reading; is there a specific direction or structure the user should know before taking the adventure of this new revolutionary way of reading?
Resposta (2'38”)

Pregunta: Is the printed version a representation of your work from the computer, like an output of your text art to show out the whole composition at once or it is a different independent way of displaying text?
Resposta (2'46”)

Pregunta: As you said before, the text lines are moving like rubber bands, could you tell us more about the connection between the lines and words. Would it be possible for you to show us a bit of the text process of this project on the computer?
Resposta (1'08”)

Pregunta: Is this new way of displaying text or literature a simplified way of reducing also complexity in order to make it more clear and simple?
Resposta (0'31”)

Pregunta: Could you tell us more about the process you normally use for this kind of project, do you work on a database or visualisation module or something like that?
Resposta (0'31”)

Pregunta: If we look at the print version of your project we can see the composition and details seem different; is it the different media giving you different application ways?
Resposta (0'46”)

Pregunta: We were speaking about the possible applications of your projects in investigations or in many practical issues to make communication faster, clearer and more direct. Are you working in connection with any company or institution interested in the same purpose at the moment?
Resposta (0'33”)

Amb moltes de les seves impressions de textos com a escenari, W. Bradford Paley revela les teories i idees creatives que el porten a la creació d'aquestes composicions artístiques, en què el text adquireix diferents capacitats. Paley investiga i treballa en dues vies diferents però connectades; una és el text interactiu, per a donar als usuaris l'oportunitat d'entrar dins la composició i descobrir el discurs del text navegant per les paraules clau, línies elàstiques ( rubber lines ), etc. I l'altra via és una versió impresa de la composició del text, mostrat d'una manera que fa que els teus ulls es moguin amunt i avall buscant el sentit dels paràgrafs. Així, aquell text t'entra pels ulls, tal com diu Paley, de la mateixa manera que quan mires la natura. W. Bradford Paley és fundador de Digital Image Design Incorporated, creador de TextArc.org i professor adjunt a la Universitat de Colúmbia.

Entrevistat per Pau Alsina, professor dels Estudis d'Humanitats (UOC) i enregistrat per Pau Waelder (codirector d'Artactiva), a Ars Electronica 2004.