This postgraduate course gives students a basic knowledge of the elements and factors (supply, demand, land planning, sustainable development of tourist facilities, product design and marketing) that need to be taken into account in the management of tourist activity based on heritage and culture. This specialism introduces students to the main theories and conceptual hypotheses guiding the development of tourism and subsequently allows them to formulate a project with professionalising aims.

Professionals who take part in this programme will be able to contribute the following skills to their organisation:

• The necessary knowledge and tools for establishing basic relations between the restoration and conservation of heritage and the practice of cultural tourism.
• A broad-ranging vision of cultural tourism in terms of the restoration, rehabilitation and conservation of natural and cultural heritage.
• The autonomous transfer of acquired values through the creation and implementation of cultural tourism projects.
• The assessment of relations between cultural tourism and the environment: these can be structured practically and focus especially on the concepts and bases of what we understand by sustainability and sustainable balance today.
• The design and application of the interpretative planning process in a cultural tourism project.

List of topics

• THE RELATIONSHIP BETWEEN TOURISM, HERITAGE AND LAND.
• CULTURAL TOURISM AS A CONSUMER PRACTICE.
• STRATEGIES FOR THE DESIGN OF OPERATIVE CULTURAL TOURISM PRODUCTS.
• STRATEGIC AND LAND PLANNING AND CULTURAL SYSTEM.
• DESIGN AND EVALUATION OF CULTURAL PROJECTS.
• THE CULTURAL TOURISM PROJECT: DRAFTING AND MANAGEMENT.

See complete syllabus

Price

2.395 euros

Consult the financial aid that the UOC offers to international students.

The programme fees should be confirmed on enrolment.