Nobody can now imagine advertising as we knew it just a few years earlier. And the future is even more difficult to imagine. The rise of new on-line media, particularly the Internet, has marked a “before and after” in marketing and persuasive communication. These media have become the new advertising media and profoundly changed the other types of media used to display advertising to us. Everything has changed and not all professionals have adapted to these changes. The challenges of the future require a new profile for advertising professionals.

This postgraduate course has been designed for students to obtain the necessary knowledge to strategically and creatively supervise or come up with advertising actions, whether on the Internet or in different interactive media. The effective application of this new way of doing advertising has become a key factor in the success and recognition of a campaign.