The consolidation of the Internet as a means of social networking has changed the traditional structure of the media which, up until the end of the 20^th century was strictly divided into press, radio and television. This segmentation of the media led to certain types of production processes and communications agreements based on the social function of each medium and their capabilities. However, the explosion of the Internet onto the communications landscape has allowed us to rethink this structure using a revolutionary new concept: convergence. Audio, video and text (immediacy, image and analysis) converge in a new medium that has seen hypertext become an innovational interactive space for the consumption of information, consequently challenging the traditional media to re-examine their strategies and production processes to win the race for Internet presence.

These changes have fundamentally altered journalism practices to keep up with a production model that has yet to define its own identity: digital journalism. This new modality has modified the three basic processes of the traditional profession: Access to sources, due to the existence of interactive networks and document sources; content production, by using new digital tools, and the dissemination of the journalistic product, by using Internet platforms that make the distribution of information far cheaper.

The Master's Degree In Digital Journalism and Digital Communications Projects Management UOC-El Periódico-Lavinia is made up of the Postgraduate Degree in Digital Journalism and the Postgraduate Degree in Digital Communications Projects Management and covers these aspects from two perspectives.

The Postgraduate Course in Digital Journalism covers the theoretical foundations surrounding the context of the new type of digital journalism through the study of the information society and the characteristics of the information architecture on the Internet. It also provides the practical skills to allow students to meet the professional challenges posed by these transformations, from the perspectives of both content management and content production.

As for the Postgraduate Course in Digital Communications Projects Management, it covers the theoretical bases for understanding the structure of the sector and the characteristics and dynamics of digital communication companies. Additionally, it provides the practical skills needed for students to be able to meet the professional challenges posed by these transformations, from the perspectives of both managing digital communications companies and analysing the financial impact and the target audiences.

The participation of professionals from El Periódico de Catalunya and Lavinia allows students to see the real world of Internet media, to visit the offices of the newspaper and to participate in the call for trainees at El Periódico online, the digital edition of the paper; the Sport newspaper and the Lavinia Group, which provides audiovisual content and services.

The Master's Programme provides the practical skills needed for the students to be able to meet the professional challenges posed by the transformation and change of practices in digital journalism, both from the perspective of production within the framework of digital production and the perspective of digital communication project management.

Professional profiles:
 

• Writer of digital articles

• Virtual communities' managers and facilitators

• Social media editors

• Project managers (team coordination)

• Consultant and analyst for digital communications projects

• Communications company director or manager

Professional application

 

 

The participants on this programme will learn the skills to develop strategies in the following professional fields:

• Production of multimedia content.
• Multi-format digital content layout.
• Optimised usability of contents in digital environments.
• Information architecture in digital environments.
• Production of interactive digital environments.
• Documentation from digital sources.
• Consulting and analysis of multi-format digital communications projects
• Marketing for multi-format projects
• Multimedia and multi-format communications projects management
• Metrics, Audience Analysis and Positioning on the Internet

List of topics

1. The basics of digital journalism 2. Technology basics 3. HTML production: Dreamweaver 4. Usability and information architecture on the Internet 5. Graphic production: Photoshop 6. Informative documentation on the Internet 7. Audiovisual production: Premiere 8. Content management 9. Postgraduate project: Digital newspaper 10. Structure of the communications sector 11. Multimedia and journalism businesses 12. The business model and marketing in online media 13. Copyright 14. Analysing media and audiences. Metrics on the Internet 15. Project management 16. End-of-course project: Digital Information Service Project

See complete syllabus

Price

4.295 euros

Consult the financial aid that the UOC offers to international students.

 

The programme fees should be confirmed on enrolment.