The marketing business is very dynamic and increasingly complex and unstable. Consumers are better read and more demanding. They value actions that respect the environment and reveal preferences and behaviours that change quickly over time. In addition, the economic environment is becoming increasingly global and competition more intense. We also need to consider the opportunities and challenges of the use of information and communication technologies in business and their use by consumers.
The Marketing Management postgraduate course covers the relevant topics of marketing, paying special attention to new ideas and market approaches being applied in business.
Marketing managers need to be prepared to take action in the complex, dynamic and somewhat unstable business of marketing. They need the skills to be able to think and act like marketing specialists in an uncertain environment. This requires understanding complex, evolving market situations, working out the best marketing strategies for these situations and implementing them effectively.
Students of this programme will acquire the skills needed to:
- Design, implement and manage marketing of the company's e-business.
- Understand the evolution of markets and be able to act in consequence, guaranteeing the success and viability of the organisation's diverse initiatives.
- Manage marketing teams focusing on innovation, creativity and the generation of added value.
- Understand and correctly integrate the features and resources of ICTs and the Internet in the company's marketing strategy.
List of topics
| 3. |
The marketing environment |
| 4. |
Segmenting and positioning |
| 6. |
Market research and information systems |
| 7. |
Making decisions on brands and products |
| 8. |
Pricing: price strategies |
| 10. |
Marketing communication |
See complete syllabus
Price
2.335 euros
Consult the financial aid that the UOC offers to international students.
The programme fees should be confirmed on enrolment.
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