This postgraduate programme offers university graduates and professionals of the sector the opportunity to enhance their professional qualifications, learn more about the management and marketing of tourism organisations and obtain an overview of the complex tourism network. Moreover, this programme will update the knowledge of students holding tourism diplomas, although it is not a post-graduate diploma.

Students who complete this programme will acquire the knowledge, skills and techniques required to develop careers in tourism companies, particularly in marketing management. This course also places special emphasis on the use of ICTs in the different areas of business management.

 

After completing the postgraduate diploma in Marketing management in tourism organisations, students will be able to take on professional responsibilities in the following areas:

• Management of tourism companies.
• Management of tourism marketing strategies.
• Human resources management.
• Management of innovation in information technologies applied to tourism.
• Management and evaluation of tourism quality processes.
• Management and assessment of promotional strategies.

List of topics

1. Strategic management in tourism (5 credits)
2. Management of tourism quality (5 credits)
3. Human resources in tourism (5 credits)
4. Marketing management in tourism (4 credits)
5. Management of promotion in tourism (4 credits)
6. New technologies and tourism (4 credits)
7. End-of-course project (3 credits)

See complete syllabus

Price

2.565 euros

Consult the financial aid that the UOC offers to international students by sending a message to queries@uoc.edu

 

The programme fees should be confirmed on enrolment.