Specialization
WTO. Product creation at tourist destinations
Edition: 3
Start: 19 October 2012
Duration: 1 month ( 105 Duration)
N.º of credits: 7
Language: Multilanguage


The WTO specialist course. Product creation in tourist destinations is being offered in November 2006 and forms part of the programme of WTO's GTAT Master's in Top management of tourist destination policy and strategy.


List of topics


1. Tourism policy for sustainability in tourist destinations
2. Key marketing concepts of tourist destinations
3. Tourism markets: a key element of tourism marketing
4. Tourism product: definition and process of creation
5. Strategic innovation in the tourism product creation process
6. Strategic innovation in the tourism product creation process


See complete syllabus


Price


1.115 euros



Consult the financial aid that the UOC offers to international students by sending a message to queries@uoc.edu

 


The programme fees should be confirmed on enrolment.
Introduction
Programme
Management and teaching staff
Teaching resources

   
   
 
 
  World Tourism Organization
World Tourism Organization

 
  UNWTO.Themis Foundation
UNWTO.Themis Foundation

 
 
   
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