The new tourism industry paradigm has led, on the one hand, to significant changes in the behaviour and preferences of demand and, on the other, to the continuous development of new holiday destinations. This trend has led to the need for a systematic process of improvement in the adoption and implementation of policies and strategies applicable to the respective tourism industries.
In the face of this growing need, the Human Resources Development Division of the World Tourism Organisation (WTO) and the WTO•THEMIS Foundation have created the Master's in Top management of tourist destination policy and strategy. This programme expertly combines the study of conceptual elements, which create an essential foundation for reflection and analysis, with a practical and applied perspective that only a specialised international organisation with the prestige and experience of the WTO can bring.
The contents of the Master's course have been drawn up with the involvement of prestigious international authors representing educational institutions, private industry and public institutions. This has ensured a broad-ranging, cross-sector view which can thus be applied to tourist destinations around the world, regardless of their product and market typology.
List of topics
| 1. |
Tourism and the public sector |
| 2. |
Knowledge of tourist destinations |
| 3. |
The structure of tourism systems |
| 4. |
The operation of tourism systems |
| 5. |
Tourism policy: the framework of action |
| 6. |
Tourism policy for a sustainable destination |
| 7. |
Public sector management in tourism |
| 8. |
Management of the impacts of tourism |
| 9. |
Management of tourism knowledge |
| 10. |
Management of tourism resources |
| 11. |
Implementation of tourism planning |
| 12. |
Management of tourism policy |
| 13. |
Tourism and the public sector |
| 14. |
Key marketing concepts of tourist destinations |
| 15. |
Tourism markets: a key element of tourism marketing |
| 16. |
Tourism product: definition and process of creation |
| 17. |
Strategic innovation in the tourism product creation process |
| 18. |
Added value: a key factor in competitiveness for tourist destinations |
| 19. |
Communication of tourist destinations |
| 20. |
Tools of communication |
| 21. |
Market launch: distribution |
| 22. |
Price policy in tourism marketing |
| 23. |
Strategic marketing for the competitiveness of tourist destinations |
| 24. |
Managing marketing in tourist destinations |
| 25. |
End-of-course project
After finishing the course, students must complete and pass an end-of-course project before obtaining the corresponding qualification.
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See complete syllabus
Price
4.025 euros
Consult the financial aid that the UOC offers to international students by sending a message to queries@uoc.edu
The programme fees should be confirmed on enrolment.
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