The WTO's postgraduate course GTAT. Marketing of tourist destinations, being offered in November 2006, is part of the WTO's GTAT Master's in Top management of tourist destination policy and strategy.
List of topics
| 1. |
Tourism and the public sector |
| 2. |
Key marketing concepts of tourist destinations |
| 3. |
Tourism markets: a key element of tourism marketing |
| 4. |
Tourism product: definition and process of creation |
| 5. |
Strategic innovation in the tourism product creation process |
| 6. |
Added value: a key factor in competitiveness for tourist destinations |
| 7. |
Communication of tourist destinations |
| 8. |
Tools of communication |
| 9. |
Market launch: distribution |
| 10. |
Price policy in tourism marketing |
| 11. |
Strategic marketing for the competitiveness of tourist destinations |
| 12. |
Managing marketing in tourist destinations |
|
See complete syllabus
Price
2.170 euros
Consult the financial aid that the UOC offers to international students by sending a message to queries@uoc.edu
The programme fees should be confirmed on enrolment.
Print version
