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23/11/2015

Major communication media choose the UOC for the Vodafone Journalism Award

Today, the Vodafone Spain Foundation gave its Journalism awards to the journalists Rebeca Arroyo, José Manuel Nieves and Ignacio Del Castillo and the universities UOC and UNED. The jury, whose members are professionals from acknowledged communication media, have highlighted the UOC's two most significant areas of research and activity: the information and knowledge society and e-learning. This award, endowed with 20,000 euros, is given to the professionals and organizations that have stood out for disseminating work on aspects related with the new information and communication systems and their applications.

Photo: David Campos/UOC

17/11/2015

The UOC produces 5,200 graduates trained to meet the needs of the job market in the field of ICT

The EU claims that between now and 2020, some 900,000 ICT-related jobs will be created that will not be possible to fill due to a lack of training. As the Ametic technology employers' association has warned, professional profiles are being sought but are not being found. In this context, the UOC calls on the role of the university as an economic powerhouse, offering precisely the range of courses adapted to the real needs of the job market and training skilled professionals. This year, another 5,200 people will graduate from the UOC, trained to meet the needs of the job market in the field of information and communication technologies.

Photo: David Campos/UOC

17/11/2015

The UOC produces 5,200 graduates trained to meet the needs of the job market in the field of ICT

The EU claims that between now and 2020, some 900,000 ICT-related jobs will be created that will not be possible to fill due to a lack of training. As the Ametic technology employers' association has warned, professional profiles are being sought but are not being found. In this context, the UOC calls on the role of the university as an economic powerhouse, offering precisely the range of courses adapted to the real needs of the job market and training skilled professionals. This year, another 5,200 people will graduate from the UOC, trained to meet the needs of the job market in the field of information and communication technologies.

Photo: Flickr/Jumanji Solar (CC)

24/03/2015

Marketing and the environment: how can we influence people and raise awareness?

More and more products and services include information on aspects such as energy efficiency or environmental footprint. It is common, for example, for electrical appliances to detail their electricity consumption and level of energy efficiency. Likewise, more and more products also offer details on their environmental footprint, referring to the production process and supply chain.

Foto: Flickr/Luis de Bethencourt (CC)

11/03/2015

Digital libraries, essential for the preservation of knowledge commons

Traditionally, libraries have played a key role in organizing and preserving material and providing wide-ranging access to knowledge and culture; however, digital libraries do not currently have a legal framework to guarantee the full development of the public domain. The legal challenges to the creation of collections in online digital libraries are studied in an article published in the latest issue of the UOC's IDP. Internet, Law and Politics journal.

Foto: Flickr/FotoRita (CC)

10/02/2015

The female sexual liberation presented in Fifty Shades of Grey is a falsehood

Anastasia and Christian Grey are two very familiar names. Fifty Shades of Grey, the best-seller that has now sold 20 million copies worldwide, "combines the usual traditional discourse about romantic love with a full and free experience of female sexuality, but it makes it a commodity," said researchers Meritxell Esquirol, from the Universitat Oberta de Catalunya (UOC), and Cristina Pujol, from the Universitat Autònoma de Barcelona (UAB). In their analysis of the female sexual imaginary portrayed in Fifty Shades of Grey, they found that "femininity continues to be used for its commercial value; although the book seems to democratize the representation of women, in fact, it portrays a feminine ideal consuming sex in the same way she would purchase a glamorous or sophisticated object".

Photo: Flickr/Diego David Garcia (CC)

17/02/2014

Committing to independent distribution could revitalize the cultural industry

"The never-ending economic crisis, the high price of tickets, together with the increase in VAT on culture (to 21%) in September 2012 and unbridled piracy are a lethal cocktail for the survival of films in cinemas," claims Xavier Rubí, tutor at the UOC. Faced with these risks, Rubí believes that the role of independent distribution takes on special importance when bolstering the industry. These days, the 64th Berlin International Film Festival, the Berlinale, has been held, which has always been committed since its beginnings to independent films and companies.

Foto: Flickr/INTVGene (CC)

14/02/2014

The UOC to offer free in-person workshop on information design for mobile devices

Technology is increasingly diverse, ubiquitous and omnipresent. In this context, the key factor in its development and acceptance is its ease of use and adaptation to users. Simpler interactive products need to be designed that focus on satisfying people's needs. This means that the information has to be adapted to the medium (computer, mobile phone, etc.). With this in mind, the UOC is taking part in World Information Architecture Day, which is being celebrated on 15 February in 24 cities in 15 countries, including Barcelona.

Winter Olympic Games, Sochi 2014

12/02/2014

A rainbow in the snow: Winter Olympics opening ceremony

On 7 February, the 22nd Winter Olympics opening ceremony was held in the Russian city of Sochi. Such high-profile events are designed to showcase a country to the world, placing it in the spotlight for millions of viewers to eagerly follow every detail. Professor Elisenda Estanyol, from the UOC's Information and Communication Sciences Department, analyses this global event.

Youngsters key to ICT use among over-60s

11/02/2014

Youngsters key to ICT use among over-60s

It is the youngest generations, the digital natives, who use information and communication technologies (ICTs) most actively, and who establish trends and practices in that regard. The older generations follow in their footsteps, and have consequently been exploring the potential of ICTs and using smartphones, Facebook, WhatsApp and Twitter for some time now. "ICTs have shattered age-based hierarchies", observes UOC IN3 researcher Mireia Fernández-Ardèvol. "Youngsters are now the trendsetters as far as ICTs are concerned, the other generations follow their lead," explained Fernández-Ardèvol, alongside Manuel Castells, from the UOC's Mobile Communication, Economy and Society research programme.