Information and Knowledge Society

This studies the transformations brought about by the impact of digital technologies on audiovisual media, on content creation areas, their reception and social uses, and the implications of these transformations on the creative and entertainment industries. It includes the study of technology as a tool for cultural transformation: the uses and appropriation of technology by young people, the emerging forms of media literacy, and ludoliteracy or video game literacy. It also studies the transformation of advertising and public relations on the Net: viral marketing, crisis communication websites, cyber-activism, advergaming, branded entertainment and the intentional creation of virtual communities. It also explores social transformations in the urban context related to citizen access to the public sphere through digital communication.

Research groups and topic areas / Thesis proposal


Research group websites

CNSC: Communication networks and social change 

This research group studies the transformations of contemporary societies associated with ICTs and new technopolitical practices, with a special focus on social movements, emerging political parties, and digital democracy, as well as non-central societal groups, such as older people and low-income populations.

1.    Networked movements and politics after 15M.
2.    Technopolitical participation, innovation, and digital democracy.
3.    Ageing in the networked society.
4.    Critical analysis of the datification of everyday life.

Dr. Manuel Castells  CNSC

GAME: Communication and New Media. Research group in learning practices, media and entertainment

The GAME research group is interested in studying the transformations of contemporary communication practices, approaching the analysis of cultural models that are specific to the knowledge society.

  • The role of entertainment and its consumption as a basic part of emergent models of collaborative and participative cultures that are characteristic of the knowledge society.
  • The role of digital games in current society.
  • The analysis of emergent digital and audiovisual literacy patterns and needs.
  • The opening of spaces for inquiry and experimentation concerning learning environments and processes based on collaboration, creativity, entertainment and use of audiovisual technologies.
  • The transformations in specific forms of communication – journalism, audiovisual, advertising – in today's society.
  • Innovation and creativity in media and entertainment.

Dr Sánchez Navarro, Jordi


MEDIACCIONS | Research Group in Communication and Digital Culture focuses on the study of social transformations and cultural practices related to digital technologies and media covering:

1) Digital culture in everyday life
2) Digital bodies, genders and sexualities (with a special focus on masculinities)
3) Creativity, transmedia storytelling, participatory culture and collaborative models 
4) Art, heritage and citizen innovation
5) Design and social interventions
6) Creative industries, Urban laboratories


Gemma San Cornelio (Media Studies / Design)
Antoni Roig (Media Studies)
Begonya Enguix (Gender Studies)
Pau Alsina (Art, Heritage and Design)
Elisenda Ardèvol (Digital Anthropology)

Dr Ardèvol Piera, Elisenda


Persuasive communication in the knowledge society

Dr Lalueza Bosch, Ferran


Social media and the urban public sphere

Dr Clua Infante, Anna