Arts & Humanities Department - Cultural Management

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Training professionals for the cultural world

The Cultural Management programme comprises an inter-university master’s degree, which the UOC runs in conjunction with the University of the Balearic Islands (UIB) and the University of Girona (UdG), and a broad variety of complementary postgraduate degrees, specifically in Cultural Management and Policies (UOC-UdG), Heritage Interpretation (UOC-UIB), Cultural Tourism, and Cultural Industries and Sectors.

This wide-ranging programme aims to train professional cultural managers to meet the requirements of a large, rapidly growing sector that offers various career paths, and to incorporate culture into the field of research and innovation.

Master's and postgraduate degrees

 

  • UOC-UdG-UIB inter-university master’s degree in Cultural Management

Coordinated by the UOC, which designed it alongside the UdG and the UIB, this inter-university master’s degree offers a holistic, cross-disciplinary perspective on cultural management. To that end, it combines a thorough analysis of cultural policies with three specialisations, corresponding to the three areas within the field which have undergone the most significant growth in recent years, namely heritage interpretation, cultural tourism, and cultural industries and sectors. All the training involved takes place online, allowing for it to reflect each and every one of the new circumstances to which the generalisation of the use of ICTs in the cultural arena has given rise. Oriented to both professional practice and research, the master’s degree consists of 60 ECTS credits.

The course is complemented by specialised postgraduate programmes that provide knowledge geared to professional practice.
 

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  • UOC-UdG postgraduate degree in Cultural Management and Policies

The prominence of cultural management has increased substantially due to culture’s new role in our global society and the requirement for people equipped to meet the challenges facing a traditional sector seeking further skills to deal with current technical complexities. This postgraduate degree, which consists of 30 ECTS credits, provides the bases necessary to train professionals in the field of cultural management and policies.

 

  • UOC-UIB postgraduate degree in Heritage Interpretation

This postgraduate degree is chiefly intended to train specialists in environmental and heritage interpretation. To that end, it provides students with theoretical and practical knowledge to enable them to design action programmes in the field.

 

  • Postgraduate degree in Cultural Industries and Sectors

This postgraduate degree increases familiarity with the various cultural industries and sectors, their potential for bringing about change and stimulating economic development, and the challenges they face in society today. Particular emphasis is placed on the role of new technologies in forms of cultural production and distribution and in new hybrid sectors’ emergence from more traditional sectors, without neglecting the study of the most consolidated sectors. Culture’s scope for generating change in society is also dealt with, as is the fundamental part it plays in the social inclusion of cultures new to a territory (mainly stemming from immigration). Additionally, students are provided with specific tools closely related to each sector’s day-to-day professional practice, to enable them to acquire the knowledge they need to engage in viable professional projects and stimulate research in the relevant fields.

 

  • Postgraduate degree in Cultural Tourism

Unequivocally oriented to training professionals in the field, this postgraduate degree provides tools and fundamental knowledge on the elements and factors to be taken into account in the management of tourist activity focused on heritage and culture. Its subjects introduce students to the main theoretical and conceptual principles involved in formulating a professional project revolving around the development of new, appropriately scaled, well managed forms of tourism which entail appreciation of nature and culture and fit smoothly into the territory that sustains them.

Related programmes

In addition to its varied range of specific courses on cultural management, the UOC’s Arts and Humanities Department offers a number of related programmes:

 

  • Digital culture and art UOC-LABoral

A real-time look at the arts, digital media and contemporary popular culture.


 

  • Books and reading in the information society UOC-Grup 62

Discover how to develop creative, efficient, book-related strategies in the internet era.

 

  • Linguistic and Cultural Diversity Management

Learn how to succeed in today’s increasingly multilingual and globalised world.