The aim of the seminar, which was held at the end of May, was to take an in-depth look at the factors which favour or limit the creative capacity of humans, a decisive element in any innovation process. We know very little about the cerebral mechanisms and the social, cultural, economic and institutional conditions that stimulate or slow down this capacity to create, to transform reality, to innovate. The generation of creative processes and their role in the capacity to innovate is a crucial issue in twenty-first century societies, characterised by digital culture and in the evolution, competitiveness and productivity of businesses, and this is what this seminar of debate and dialogue will be discussing. The Creativity and Innovation in Digital Culture Seminar brought together seven international leading creators and scientists from different branches of knowledge, composer Gilberto Gil, the current Minister for Culture of Brazil, MIT architect William J. Mitchell, neuroscientists António Damásio, winner of the Prince of Asturias Award, and Hanna Damasio, British town planner Sir Peter Hall, professor Lawrence Lessig, founder of Creative Commons, and UOC lecturer Manuel Castells. This conference, which can be viewed on the Internet at the Telefònica Foundation website, is part of the activities organised by the Telefònica Foundation through the Forum Department and its aim is to position the company as a benchmark at the forefront of the drive to develop the information society.
Information Society