Call for papers

BCN Meeting PR #3
Barcelona, 2nd and 3rd July 2013

Representing PR: images, identities, and innovations

Since at least the start of the 20th century, public relations has had an image problem. The conference explores the many facets of this around the general theme of representations of PR. We offer the following questions not as a definitive list, but as prompts for a spread of responses:

  • Who best represents PR: the practitioners, the professional associations (national and/or international), the scholars?

  • How has PR been represented historically (e.g., who were the earliest practitioners, how have historians in general and PR historians in particular represented the growth of the field)

  • What have been the key innovations in PR across time and who pioneered them?

  • How have media represented PR in different films and in television series?

  • Is the rise of activist, critical, and radical PR changing how the field is represented?

  • What self-images do practitioners have of themselves and how do others seem them?

  • Is PR clearly a mutually beneficial set of activities or does PR have an identity crisis or need a different rationale?

  • Who represents PR in different sectors (e.g., education, not-for-profit, politics)

  • How do images of PR vary from country to country and are there key commonalities and differences?

  • How does a profession and discipline with a low reputation defend the reputation of others?

  • As PR strives for academic recognition, how can it best represent itself as a field able to attract the best and brightest?

  • Should PR always represent, or be involved in, the CSR for organisations?

  • How does PR represent itself in relation to issues and crisis management?

  • In a time of economic uncertainty is PR too closely connected with business or not connected closely enough

Accordingly, the conference invites a wide range of contributions. We welcome any proposals that help explore the spectrum of concerns raised by such questions. Proposals addressing – or in any way linked to – the overall theme are warmly invited. Please feel free to contact the organisers directly if you wish to discuss the relevance of any proposal.

David McKie
Department of Management Communication. The University of Waikato
Private Bag 3105. Hamilton (New Zealand)
(64) 78384197 Email:

Ferran Lalueza
Departament of Information and Communication. Open University of Catalonia
Rambla del Poblenou, 156. 08018 Barcelona (Spain)
(34)933263600 Email:

Jordi Xifra
Department of Communication. Pompeu Fabra University
Roc Boronat, 138. 08018 Barcelona (Spain)
(34)935421484 Email:

Call for papers: BCN Meeting 2013 (.pdf)

Sending a contribution

To take part in the contribution selection process, participants should send an abstract of between 250-300 words or a panel (3 presenters maximum and overall submission to have 250 word abstract and 3 shorter abstracts up to 200 words each) to These should include the following sections:

  • Title of the proposal
  • Authors
  • Institution
  • E-mail address
  • General description
  • Bibliographical references

Proposals should be presented in English or Spanish. The science committee will be responsible for the contribution assessment and selection process, which will be conducted following a blind peer assessment process.

Full communications

The following files provide a template for writing papers for the conference. The full paper file shall be written in compliance with these instructions. The author is asked to submit the paper in MS-Word and PDF Portable Document Format (PDF). Both files shall be saved with the full first author name as name of the file.

Full Communications template (.doc)
Full Communications template (.pdf)

Presentation formats

Oral presentations lasting 15 minutes followed by a debate. All the sessions will include the support of a coordinator responsible for organising the presentations and chairing the debate among the participants.


The conference organizers will invite a selection of the best papers to take part in a scientific publication coordinated by the scientific committee.

Public Relations Review
Call for papers

This call for papers is linked to the Barcelona Meeting Com#3 International PR 2013 Conference on "Representing PR: Images, identities, and innovations" on the 2nd and 3rd July, 2013.

Deadline for submitting a manuscript for consideration for Public Relations Review is October 1, 2013. All papers should be submitted to the found at All submissions must be noted for the Special Issue on "Image of Public Relations" in the pull-down menu.

Submissions can include full-length articles (no more than 25 pages of text) or research in brief submissions (no more than 7 pages and in Public Relations Review format).

All submissions will be blind peer reviewed for this special issue. Authors will be notified about the acceptance.

Decision and articles that are accepted will need to be accepted and, if needed, revised and resubmitted to the Elsevier system by Jan. 1, 2014 with final acceptance for publication later in 2014.

For further details on deadlines and submission, see:

Conference deadlines

To submit an abstract for an individual presentation (abstracts of between 250-300 words) or a panel (3 presenters maximum and overall submission to have 250 word abstract and 3 shorter abstracts up to 200 words each)
January 18, 2013

Acceptance notification (by email) will be no later than
February 4, 2013

Early bird payment
March 15, 2013

Submission of selected papers
June 3, 2013