Programme

BCN Meeting PR #3
INTERNATIONAL PR 2013 CONFERENCE
Barcelona, 2nd and 3rd July 2013

Download the programme in PDF here.


Tuesday 2 July
8:30 - 9:15 Registration
9:15 - 9:30 Welcome session

AUDITORIUM

Lluís Pastor, Dean of the Information and Communication Studies,
Open University of Catalonia
David McKie, Professor, University of Waikato

9:30 - 10:30 Plenary session 1: OPR: The Journey to Understand and Champion OPR Takes Many Roads, Some not yet Well Traveled

AUDITORIUM

Chaired and led off by Professor Emeritus Robert L. Heath (University of Houston - USA)
Clea Bourne (Goldsmiths, University of London - England) PR's hidden relations: How veiled, covert and illicit finance engages in PR
Sherry Holladay (University of Central Florida - USA) Ties that bind? Failures of the Relationship Metaphor
Paul Willis (LeedsMet University - England) Preach wine and serve vinegar: Relationships, doublethink, and public relations
Robert L. Heath (University of Houston - USA)

10:30 - 11:00 Coffee break
11:00 - 12:00 Papers session 1 (2 rooms)

ROOM BETA

Chair: José Gabriel Andrade (Lusófona University & Catholic University of Portugal - Portugal)
Maria Vecino (Universidad de Màlaga - Spain) AMEC metrics and internet measuring tools
Cristina Aced (Open University of Catalonia –Spain) Web 2.0: The origin of the word that has changed the way of understanding public relation.
Manuel José Damásio; Patricia Dias & José Gabriel Andrade (Lusófona University & Catholic University of Portugal - Portugal) The PR pyramid: The functions of public relations on social media.
Beige Pureau (Swinburne University - Australia) Redefining the identity of the public relations profession in a borderless, digital world - the new leadership role.


ROOM GAMMA (in Spanish)

Chair: Damián G. Ponce (Universidad de Málaga - Spain)
Concepción Campillo (Universidad de Alicante - Spain) El relacionista pública en la administración local del gabinete de prensa a la gestión estratégica de los vínculos con la ciudadanía.
Carmen Silvia Robles; Gloria Jiménez & Rodrigo Elías Zambrano (Universidad de Cádiz & Universitat Oberta de Catalunya - Spain) Relaciones Públicas y otras estrategias de comunicación: imagen en las empresas españolas.
Damián G. Ponce & Emilia Smolak-Lozano (Universidad de Málaga - Spain) Las herramientas comunicativas en el Issues y Crisis Management en su relación con las Relaciones Públicas.

12:00 - 13:00 Papers session 2 (2 rooms)

ROOM BETA

Chair: Anne Gregory (Leeds Metropolitan University - England)
Judy Motion; Catherine Lumby; Susie Pratt; Williams Kathleen & Jennifer Beckett (University of New South Wales - Australia) Modalities of engagement: Virtual and real participation.
Elisenda Estanyol & David Roca (Open University of Catalonia & Universitat Autònoma de Barcelona - Spain) The management of creativity in PR consultancies.
Anne Gregory (Leeds Metropolitan University - England) Practitioner-leaders representation of roles.

ROOM GAMMA

Chair: Kate Fitch (Murdoch University - Australia)
Phillip Young (University of Lund - Sweden) PR in Fiction vs The Professional Project: Who tells the most convincing story?
Roumen Dimitrov (University of New South Wales - Australia) Silence and invisibility in public relations.
Kate Fitch (Murdoch University - Australia) Promoting the Vampire Rights Amendment: Public relations, postfeminism and True Blood.

13:00 - 14:00 Lunch at the Science Museum restaurant
14:00 - 15:00 Plenary session 2: Historical representations of PR

ROOM BETA

Chaired and led off by Professor Tom Watson (University of Bournemouth - England TBC)
Vince Hazleton (Radford University - USA) Beyond content analysis of the media: Getting to the truth in PR history
Jordi Xifra (Pompeu Fabra University - Spain) Longue durée and nation reputation: A Braudelian approach to the Spanish Black Legend
Debashish Munshi (University of Waikato - New Zealand) Expanding the borders of PR
Tom Watson (University of Bournemouth - England) Reviewing the state of the art

15:00 - 16:00 Papers session 3 (2 rooms)

ROOM BETA

Chair: W. Timothy Coombs (University of Central Florida - USA)
Jochen Hoffman & Ulrike Röttger (Curtin University - Australia & University of Münster - DE) In search of a cosmopolitan public relations identity: Preliminary results from an international research network.
Marianne D. Sison (RMIT University - Autstralia) Representing Asian Public relations in the "Asian Century.
W. Timothy Coombs & Sherry J. Holladay (University of Central Florida - USA) Public Relations "Relationship Identity" in research: Enlightenment or illusion.

ROOM GAMMA

Chair: Margaret Brunton (Massey University - New Zealand)
Dejan Verčič & Ana Tkalac Verčič (University of Zagreb - Croatia) Languaging public relations.
Mariam Gersamia (IvaneJavakhishvili Tbilisi State University - Georgia) PR education: Challenges for vibrant democracy.
Margaret Brunton & Lynn Jeffrey (Massey University - New Zealand) Perceptions of professional identity of PR practitioners in the NZ workplace.

16:00 - 17:00 Papers session 4 (2 rooms)

ROOM BETA

Chair: David McKie (University of Waikato - New Zealand)
Assumpció Huertas (Rovira i Virgili University - Spain) The undervalued role of public relations and the underuse of social networks in the communication of place brands.
Domagoj Hruska, Damir Jugo & Boris Sruk (University of Zagreb - Croatia) Challenges of PR Practice within the corporate governance framework - evidence from Croatia
Johanna Fawkes (Charles Sturt University - Australia) Performance and Personal: A comparative exploration of Goffman and Jung's approaches to professional identity
David McKie & Malcolm Doo (University of Waikato - New Zealand) Imaging ideas: Threshold concepts, leadership competences, and lessons for public relations.

ROOM GAMMA

Chair: Scott Davidson (University of Leicester - UK)
Eva Pujadas (Pompeu Fabra University - Spain) Political reputation: A methodological approach to the analysis of political reputation.
Deborah Wise & Melanie James (University of Newcastle - Australia) Positioning PR: An analysis of the representation of public relations in Australian political speeches.
Casero, Andreu; López, Pablo & Ordeix, Enric (Universitat Jaume I & Universitat Ramon Llull - Spain) Risks and benefits of the professional contact between politicians and journalists. The Case of Spain.
Scott Davidson (University of Leicester - UK) PR as a public service? Directions of public affairs and lobbying research within academic public relations.

20:00 - 21:00 Cultural activity: Private guided visit at the Joan Miró's Foundation
21:00 - 23:00 Cocktail Joan Miró's Foundation gardens (programme)
23:15 h Private bus to Plaça Catalunya

Wednesday 3 July
9:00 - 10:00 Plenary session 3: Shaping the field: Bob Heath and the two volumes of the Encyclopedia of Public Relations

Chaired and led off by Professor Emeritus Robert L. Heath (University of Houston - USA)

ROOM BETA

Timothy Coombs (University of Central Florida - USA)
David McKie (University of Waikato - New Zealand)
Michael Palenchar (University of Tennessee - USA)
Robert L. Heath (University of Houston - USA)

10:00 - 10:30 Coffee break
10:30 - 11:30 Papers session 5 (2 rooms)

ROOM BETA

Chair: Michael J. Palenchar (University of Tennessee - USA)
Belén Álvarez (Universidad Complutense de Madrid - Spain) Communication of crisis: The management of negative experiences in the 21st Century
Diana-Maria Cismaru (College of Communication and Public Relations, NSOSOA Bucharest - Romania) Measuring the crisis effects on the online reputation of public actors.
Tanya Ickowitz & Michael J. Palenchar (University of Tennessee - USA) Crisis communication representation of public relations universities' crises and chaos theory.

ROOM GAMMA

Chair: Joan Cuenca (Universitat Ramon Llull)
Ayşe Elif Posos Devrani (Galatasaray University - Turkey) The representation of PR in the educational sector in Turkey: Differences between public and private primary schools.
Lee Cheg Ean & Yousef Thaera (Taylor's University - Malaysia) How Malaysian public relations consultancies use communication technologies as effective internal communication tools?
Guillem Marca; Kathy Matilla & Andrea Oliveira (Universitat de Vic & Universitat Rovira i Virgili; Universitat Ramon Llull; Universitat Rovira i Virgili & Universitat de Girona - Spain) The value of public relations in the hospitals of the Spanish National Health System in times of economic uncertainty.

11:30 - 12:30 Papers session 6 (2 rooms)

ROOM BETA

Chair: David McQueen (Bournemouth University Media School - UK)
Andrea Oliveira & Paul Capriotti (Universitat de Girona & Universitat Rovira i Virgili - Spain) La concepción de públicos en las empresas energéticas en España.
Andrea Cassin & Melanie James (University of Newcastle - Australia) Community engagement in public relations research - state of play.
David McQueen (Bournemouth University Media School - UK) Weapons in a PR war: An analysis of competing PR strategies by energy corporations, and activist pressure groups.

ROOM GAMMA

Chair: Nurdan Tmbek Tekeoğlu (Okan University & Instanbul University - Turkey)
Marc Compte; Kathy Matilla & Albert Sáez (Universidad Ramon Llull - Spain) Innovation strategies of place branding PR and the rise of communications in times of economic uncertainty: The Slow Movement.
Nurdan Tmbek Tekeoğlu & Serra Görpe (Okan University & Instanbul University - Turkey) The Women Entrepreneurs Association of Turkey (KAGIDER): An analysis of how to benefit from marketing and communications.

12:30 - 13:30 Papers session 7 (2 rooms)

ROOM BETA

Chair: Rob Gill (Swinburne University of Technology - Australia)
Burcu Öksüz & Serra Görpe (Izamir University of Economics & Instanbul University - Turkey) The role of Turkish public relations/communication professionals in Corporate Social Responsibility: Research on CSR practices and communications in CSR Programs in Turkey.
Irina Lock & Peter Seele (University of Lugano - Switzerland) CSR departments in the most sustainable companies: Communications, isnt it?
Rob Gill (Swinburne University of Technology - Australia) Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review.

ROOM GAMMA

Chair: Dejan Verčič (University of Ljubljana - Slovenia)
Doan Mai Anh & Jade Bilowol (RMIT Internacional University Vietnam - Vietnam) "Why I can't explain to my mum what I do": Exploring practitioners' perceptions of themselves and their industry amid Vietnam's emerging PR landscape.
Rotimi Williams Olatunji (Kwara State University - Nigeria) Mirror and wished images of the public relations professions: Implications for public relations practice in Nigeria.
Nataa Logar Bergine & Dejan Verčič (University of Ljubljana - Slovenia) Describing and developing Slovene public relations terminology.
Erika Casajoana (Open University of Catalonia - Spain) Public Communications Challenges in Tanzania. An Example from the International Labor Organization's Partners

13:30 - 14:00 Closing session

ROOM BETA

David McKie, University of Waikato
Jordi Xifra, Pompeu Fabra University
Ferran Lalueza, Open University of Catalonia

14:00 - 15:00 Lunch at the Science Museum restaurant
15:00 - 17:00 Cultural visit to the Pedralbes Monastery (programme)
Private bus from CosmoCaixa to the Pedralbes Monastery