Adolfo Estalella
Internet Interdisciplinary Institute (IN3)
Universitat Oberta de Catalunya

More than words: blog attachment in passionate bloggers

Blogs are usually conceived as communication tools, however, individuals engagement with blogs is not always oriented towards communicating with someone. For many passionate bloggers bloging is very often a meaningful practice in itself in which the most important is not being read but engaging in the relation with the blog. Drawing on the concept of attachment (Henion, Knorr-Cetina) I will discuss examples of my ethnographic fieldwork among popular, A-list Spanish bloggers that illustrate how their passionate blogging is the consequence of a relation to the blog itself.