Gemma San Cornelio, Antoni Roig, Pau Alsina et al.
Estudis dde Comunicació, Estudis d’Humanitats
Universitat Oberta de Catalunya

Talent and creativity wanted. Models of collaboration between media industries and artists

The Media industry landscape is changing. The global markets and the proliferation of the ITC have introduced new ways of production, distribution and consumption that are allowing the emergence of individual (or low budget) productions, such as videos, mods, spoofs, machinima… available on the Internet. These productions are in some cases very valued and make tumbling the very cultural system, thus provoking different types of attitudes and opinions: the first one is the rejection of this type of practices, either scorning them or considering that are threatening and invading the market. The second one is more “optimistic” and considers that new media have given power and birth to new types of contents and producers, overcoming the traditional ones. The third one is what Jenkins defines as a convergence process (the struggling for the power of media between users and companies) and consequently suggests a meeting point between audiences or individual creators and industries. In this poster, we would like to explore these relationships from both sides: industry and creators through a case study of a recent project in Barcelona (Fundació Digitalent).