@ARTICLE{uocpapersB007cat, AUTHOR = "Juli\`a Minguill\'on", TITLE = "Ressenya del llibre Making It Personal: How to Profit from Personalization without Invading Privacy, de Bruce Kasanoff", JOURNAL = "UOC Papers", YEAR = "2006", number = "2", note = "Article en l\'{\i}nia", issn = "", url = "http://www.uoc.edu/uocpapers/2/dt/cat/minguillon.pdf" }