Inma Rodríguez-Ardura is an Associate Professor of Marketing at the UOC, and a Resident Researcher of the Internet Interdisciplinary Institute (IN3) within the UOC. Prior to joining the UOC in 1996, she was a member of the Faculty of the University of Barcelona and carried out teaching and research activities in the Ramón Areces Foundation, among other institutions. In addition, she undertook academic activities at the RCC-Harvard University, and at the University of California, Berkeley. Lately, she has served at the University of Oxford as a Visiting Fellow of the Oxford Internet Institute (2010/11), and at Babson College, Boston (2011/12), as a Visiting Professor.

She is a professor highly regarded in the field of e-marketing and e-commerce for her investigations into the diffusion of B2C e-commerce, online consumer behavior, and the interface between marketing and e-learning. She has authored or co-authored numerous articles in these areas as well as ten books related to marketing, communication and e-commerce.

Professor Rodríguez-Ardura holds a doctoral degree in Economics and Business Sciences from the University of Barcelona (1998). At the UOC, she has been Director of the Master's Programme in Marketing and Communication Management, Director of the Bachelor's Degree Programme in Marketing and Market Research, as well as Director of the University Master's Programme in Information and Knowledge Society. Moreover, she has been serving as Director of the Doctoral Programme within the UOC.

As a member of the IN3's research group ONE she focuses her current research activities along four lines: the impact of the Internet on pricing strategies and price levels; the role and influence of flow in learning virtual environments; the connections between telepresence and imagery in new media-consumption experiences; and consumption decision processes within innovation environments.