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 Curriculum Vitae
Faculty of Economics and Business
Inma Rodríguez Ardura
 Associate Professor of Marketing
 Director of the Digital Business Research Group
Av. Tibidabo, 39-43
08035 Barcelona (Spain)
irodriguez[at]uoc{dot}edu

Inma Rodríguez-Ardura is a tenured Associate Professor of Marketing at the Universitat Oberta de Catalunya (UOC), where she is in charge of the teaching activity in digital marketing for the Faculty of Economics and Business. She is also a professor of the Doctoral Programme in Information and Knowledge Society and Director of the Digital Business Research Group (DigiBiz). DigiBiz is at the forefront of research about the transformational processes in digital business and is accredited by the Catalan Government in Spain as a Consolidated Research Group.

She has coordinated the Marketing Area of the UOC's Faculty of Economics and Business; and created and been Director of the Master's Programme in Marketing Management, and the Bachelor's Degree Programme in Marketing and Market Research. Moreover, she has served as Director of the University Master's Programme, and the Doctoral Programme in Information and Knowledge Society.

She has undertaken academic activities at the RCC-Harvard University and at the University of California, Berkeley. In addition, she has served as a faculty member at the University of Barcelona, Resident Researcher at the UOC’s Internet Interdisciplinary Institute, Visiting Fellow at the University of Oxford and Visiting Professor at Babson College, Boston; and has taught master’s courses and seminars at a number of universities.

Dr Rodríguez-Ardura’s research interests are in the areas of digital marketing and online consumer behaviour. She carries out competitive research projects funded by Spanish, European and international institutions. Currently, she investigates entrepreneurial behaviour in digital marketing, states of flow in virtual environments and consumer experiences in social e-commerce.

Dr Rodríguez-Ardura’s research has appeared in numerous journals including Computers & Education, Computers in Human Behavior, Electronic Commerce Research and Applications, Information and Management, Information Society, Interactive Learning Environments, Internet Research, and the South African Journal of Business Management. In addition, she has presented her research at many international conferences. She has also coedited several special issues, and presently serves on the editorial board of the Journal of Theoretical and Applied Electronic Commerce Research.

She has authored the books Marketing digital y comercio electrónico (Piramide), Marketing.com (Esic), and El marketing y el éxito en la empresa (Piramide); and has co-authored scores of research books and textbooks.



Publications on Google Scholar

Books on Google Books

Publications on Scopus

Publications on Research Gate

Publications at the UOC