When we talk of the knowledge society we refer to a new technological paradigm which has two fundamental expressions: one is the Internet and the other is the ability to recode living material. Taking as his starting point the idea that the Internet is not a technology but a cultural production, the speaker highlights the decisive importance of this cultural dimension to production and the forms of technology that have made it possible, and analyses its different layers: the universities (a culture of research for the sake of research); hackers (and the passion to innovate and create); alternative cultures (people who are unsatisfied with present-day society and find alternative ways of life on the Internet); and, finally, business culture (with entrepreneurs who are not afraid of risks and have a great capacity to innovate).
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