In the first paper, given by Genís Roca, analysis of seven hundred cases of different companies formed the basis upon which the concept of business innovation is founded using the following points: the concept of innovation, supports which enable it to take place, the recipients, innovation in the area and adaptation to economic changes and the importance of workers in the process.


The second, given by Miquel Àngel Mora and Ricard Vicente, from the Jahetrobat.com company, describes the creation of an estate agency using the internet network and the revolution being introduced into the technology sector. It also explains the philosophy of the company with regard to its treatment of the personnel with quotes taken from the workers themselves.