Area 3: Communication

Strategic area 3: Communication

Make the gender perspective a part of the UOC's brand narrative

Strategic objective 1

Operational objectives and actions

Portray the University with the gender perspective in mind

Actions:

  • Settle on a position statement regarding gender equality that helps to expand the UOC's narrative
  • Ensure that the gender perspective is portrayed in any future updates to corporate products 
  • Create new corporate products that illustrate the gender perspective
  • Review our communication policies (campaigns and social media strategies) and sales pitches

Provide tools that foster gender-inclusive communication

Actions:

  • Refashion the written guide to using gender-inclusive language into a tool that helps users apply it 
  • Improve the audiovisual guide to using gender-inclusive language  
  • Distribute the written and audiovisual guides to using gender-inclusive language to anyone involved in communication at the UOC
  • Offer training on how to use the guides, ensuring it is adapted to fits the specific needs of the areas involved 

Make the gender perspective a part of the organizational culture

Strategic objective 2

Operational objectives and actions

Raise awareness in order to effectively mainstream the gender perspective

Actions:

  • Develop an internal awareness-raising strategy to promote and foster gender equality at the University
  • Make the Government of Catalonia's training and resources on LGBTI diversity available to the University community as part of the celebrations surrounding Pride Day on June 28

Make the gender perspective a part of the UOC's talent management

Strategic objective 3

Operational objectives and actions

Raise the outward visibility of gender equality initiatives carried out within the UOC

Actions:

  • Make shining a light on those working to ensure gender equality at the UOC a key priority
  • Highlight gender equality promotion as a competitive advantage for attracting new talent
  • Design specific outreach strategies to disseminate gender-related research results 

Guarantee gender equality in recruitment and induction processes

Actions:

  • Reflect the UOC's commitment to equal treatment and opportunities in any materials used in recruitment processes 
  • Draw attention to the University's gender equality measures during the induction process for new UOC hires
  • Make sure that the printed induction packet contains the institutional actions under way to ensure gender equality 

Make the gender perspective a part of the UOC's visibility and dissemination actions

Strategic objective 4

Operational objectives and actions

Prioritize the prominence of women experts in the work carried out by Media and Knowledge Communication

Actions:

  • Take women teachers and researchers under our wing to guide and train them so that they feel encouraged to become future UOC experts 
  • Develop and disseminate a UOC women experts guide
  • Ensure the presence of women experts in the UOC's current experts guides

Ensure gender parity among the people invited to speak at public events put on by the University

Actions:

  • Draft and roll out a parity policy regarding the organization of conferences, institutional events, etc.

Agree on how we want to portray ourselves as an institution

Actions:

  • Conduct a gender perspective analysis on how we portray ourselves, for instance on the UOC's websites and social media and in marketing campaigns and audiovisual content
  • Target the stereotypes we want to break and decide on the image we want to project
  • Put together a reference document with guidelines on breaking the targeted stereotypes