UOC's 25th anniversary

To mark the UOC's 25th anniversary, we have designed a graphic resource and a slogan to go along with the masterbrand during the celebratory period.

In this area we will introduce you to the key elements, as well as the information and resources created to allow you to apply the new "25 years" graphic resource.

  The "25 years" resource only applies to the masterbrand.

In terms of the sub-brands (R&I, Alumni, Corporate, Media, UOC X), the resource and slogan will appear in corporate closures alongside the masterbrand in the footer of sub-portals, the inside cover of publications, videos, etc.

The logo

The "25 years" resource, with its years and slogan options, will be added to the masterbrand throughout the period of application.

Main application

This is the general application that will replace the traditional logo throughout the celebratory period. 

Main application

Secondary application

This will be used in special circumstances, provided the slogan is easily legible and prior consent has been received from the Corporate Identity team.

Secondary application


The slogan

We held a participatory workshop with support from Mucho to come up with a specific slogan that would help us celebrate our 25th anniversary. Expert academics and the University's Communications Committee took part.

The outcome is a slogan that uses a play on words in Catalan and Spanish to highlight our purpose: to be an innovative university, rooted in Catalonia and open to the world, offering lifelong learning that enables the progress of both individuals and society, and conducting research into the knowledge society.


Learning. Transforming


  You must use your Campus username and password to be able to download the files.

  If you're a UOC student, you can use the templates on Drive (for Google documents and presentations) for your academic work. The other templates and resources are for the sole use of UOC academic and administrative staff.

Queries and contact

If you have any queries about applying the resource and slogan, please contact:

Corporate Identity - Brand, Reputation and Web Strategy