The UOC brand embodies concepts such as dynamism, interaction and flexibility; it keeps the essence of the previous branding and has a specific system that defines its look.

Our identity is best described as digital, the online environment being the UOC's natural home.

Our brand has its own sound, helping us express ourselves naturally and coherently in digital settings.

The UOC can adapt to different needs and environments. The logo’s framing emphasizes there is more happening beyond the limits of the screen.