Gisela Ammetller Montes holds a Doctoral Degree in Information and Knowledge Society from the UOC and two Bachelor Degrees from the University of Barcelona: Business Administration and Marketing and Market Research. She is a Marketing Lecturer within the Economics and Business Department of the Universitat Oberta de Catalunya (UOC; Open University of Catalonia), where she is in charge of marketing subjects. She has created several didactic materials for this University.

At the UOC, she has been the Academic Coordinator (2006-2008) and the Director (2008-2011; 2014-2015) of the Master Degree Programme in Marketing and Communication Management. She also collaborates as a lecturer in Postgraduate and Master courses of other universities.

She is a researcher of the Digital Business Research Group (DigiBiz) of the Internet Interdisciplinary Institute (IN3) within the UOC, which is accredited as a Consolidate Research Group by the Catalan Government. Her research focuses on digital marketing and consumer behavior, entrepreneurship and the interface between marketing and e-learning. Within these fields of knowledge, she has co-authored books, book chapters and scientific articles, and she has also participated in related research projects.