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Web of the faculty and research staff of the Universitat Oberta de Catalunya
 Curriculum Vitae
Economics and Management
Lluis Garay Tamajon
 Associate Professor. Director of the NOUTUR Research Group. New Perspectives in Tourism and Leisure
lgaraya r r o b

Llus Garay Tamajn (Sabadell, 1975). Doctor in Economics from the Universitat Autnoma de Barcelona (UAB). Currently is the director of the NOUTUR Research Group (New Perspectives in Tourism and Leisure) at the UOC, where he also teaches in the fields of economic history and tourism. Previously he has been the director of the Second Cycles in Management and Labor Sciences of the UOC as well as director of the Degree in Labor Relations and of the Master in Corporate Social Responsibility. Since 2010, he is also a collaborating professor at the School of Tourism and Hotel Management of the UAB. His teaching has been recognized with the acquisition of three teaching sections.

His research interests focus on the social transformations derived from tourism development. Also in the analysis of the motivations, barriers and results of the introduction of measures of Corporate Social Responsibility in the small and medium tourist company, in the transition towards new forms of tourist production (with special emphasis on sustainability and impact to the territory) as well as in the processes of creation and development of the image of the tourist destinations and the role that these have different interest groups (especially the residents). The results of this research are various publications in national and international indexed journals as well as different presentations at scientific congresses. Its complete scientific production is consultable to the following enlla.


Llus Garay Tamajn; Xavier Font i Aulet; August Corrons Gimnez. 2018. Sustainability-oriented innovation in tourism: an analysis based on the decomposed theory of planned behavior. Journal of Travel Research, En prensa. ISSN 0047-2875. Impact Factor (Scopus): 4.564

Llus Garay Tamajn; Joan Miquel Gomis Lpez; Francesc Gonzlez Revert. 2018. El valor de las sostenibilidad como factor de diferenciacin en los procesos de intermediacin turstica: un anlisis para el caso de las pymes catalanas. Cuadernos de Turismo. 41, pp. En prensa. ISSN 1139-7861. Impact Factor (Scopus): 0.115

Llus Garay Tamajn; Xavier Font Aulet; Jorge Pereira Moliner. 2017. Understanding sustainability behaviour: The relationship between information acquisition, proactivity and performance. Tourism Management. 60, pp. 418 - 429. ISSN 0261-5177. Impact Factor (SCCI): 4.707

Llus Garay Tamajn; Gemma Canoves Valiente. 2017. Barcelona Seen Through the Eyes of Tripadvisor. Actors, Typologies and Components of Destination Image in Social Media Platforms. Current Issues in Tourism. Elsevier. ISSN 1368-3500. Impact Factor (SCCI): 2.451

Llus Garay Tamajn; Joan Miquel Gomis Lpez; Francesc Gonzlez Revert. Management, Altruism and Customer Focus as drivers of Corporate Social Responsibility in Tourism Intermediation. 2017. Tourism Analysis: An interdisciplinary journal. 21 - 3, Cognizant, 2017. Impact Factor (Scopus): 0.542

Llus Garay Tamajn; Soledad Morales Prez. 2017. Understanding the Creation of Destination Images through a Festival’s Twitter Conversation. International Journal of Event and Festival Management. 8 - 1, pp. En prensa. Emerald, 2017. ISSN 1758-2954. Factor d’Impacte (Scopus): 0.320

Steve Jones; Llus Garay Tamajn; Xavier Font Aulet. 2016. Sustainability motivations and practices in small tourism enterprises in European protected areas. Journal of Cleaner Production. 20, pp. 1439 - 1448. Elsevier, 2014. ISSN 0959-6526. Impact Factor (SCCI): 5.715

Xavier Font Aulet; Llus Garay Tamajn. 2016. A Social Cognitive Theory of Sustainability Empathy. Annals of Tourism Research. 58, pp. 65 - 80. Elsevier. Factor d’Impacte (SCCI): 3.194

Lluis Garay Tamajn; Gemma Canoves Valiente. 2015. Barcelona: New Stakeholders and New Images in Social Media Reviews. Tourism Analysis: An interdisciplinary journal. 21 - 3, 2016. ISSN 1083-5423. Impact Factor (Scopus): 0.542

Gemma Canoves Valiente; Josep Maria Prat Forga; Llus Garay Tamajn. 2015. Luces y sombras del turismo de cruceros. Documents d’Anlisi Geogrfica, 61, pp. 563-580. 2015. ISSN 0212-1573.  Impact Factor (Scopus): 0.282.

Llus Garay Tamajn; Xavier Font Aulet. Corporate Social Responsibility in Tourism Small and Medium Enterprises. Tourism Management Perspectives. 7, pp. 38 - 46. Elsevier, 2013. ISSN 2211-9736. Impact Factor (Scopus): 0508.

Llus Garay Tamajn; Xavier Font Aulet. 2012. Doing good to do well? Corporate social responsibility reasons, practices and impacts in small and medium accommodation enterprises. International Journal of Hospitality Management. Volume 31, pp. 329-337. ISSN: 0278-4319. Factor d’Impacte (SCCI): 1.771

Llus Garay Tamajn; Gemma Cnoves Valiente. Turismo de Cruceros en Barcelona. De la Marginalidad al Liderazgo internacional. Boletn de la Asociacin de Gegrafos Espaoles. 60, pp. 257 - 275. Asociacin de Gegrafos Espaoles, 2012. ISSN 0212-9426. Impact Factor (SCCI): 0.130

Llus Garay Tamajn; Gemma Canoves Valiente. 2012. Life cycles, stages and tourism history: The Catalonia (Spain) Experience. Annals of Tourism Research. Volume 38, Issue 2, pp. 651–671. Impact Factor (SCCI): 3.259

Llus Garay Tamajn; Gemma Cnoves Valiente. 2010. Un anlisis del desarrollo turstico en Catalua a travs del ciclo de evolucin del destino turstico. Boletn de la Asociacin de Gegrafos Espaoles, 52, pp. 43-58. ISSN: 0212-9426. Impact Factor (SCCI): 0.130

Llus Garay Tamajn; Gemma Cnoves Valiente. 2009. El desarrollo turstico en Catalua en los dos ltimos siglos: una perspectiva transversal. Documents d’Anlisi Geogrfica. 53, pp. 29 - 46. Universitat Autnoma de Barcelona, 2009. ISSN: 0212-1573. Impact Factor (SCCI): 0.124


2018-2018; Reconeixement i anlisi dels moviments ciutadans de resistncia i protesta davant els impactes del creixement del capitalisme de plataforma turstic. El cas de la ciutat de Barcelona. UOC y Fundaci La Caixa. IP: Llus Garay.

2018-2020; Economa colaborativa y espacios tursticos: contribuciones, transformaciones y retos Direccin General de Investigacin Cientfica y Tcnica. Subdireccin General de Proyectos de Investigacin. Ministerio de Economa y Competitividad (G60667813). IP: Soledad Morales y Francesc Gonzlez.

2017-2019; Turismo de Interior en Espaa: Retos, valorizacin y estrategias ante situaciones cambiantes y de crisis para impulsar productos y destinos tursticos. Dinmicas y evolucin de diferentes casos de estudio. Programa estatal de Investigacin, Desarrollo e innovacin orientada a los Retos de la Sociedad. Direccin General de Investigacin Cientfica y Tcnica. Subdireccin General de Proyectos de Investigacin. Ministerio de Economa y Competitividad (CSO2016-74861-R). IP: Gemma Cnoves.

2016-2018; IdEATE – Improved Employability and Apprenticeship in the Tourism Sector. H2020 Pilot Project Youth on the Spot "Special Partnership on Tourism". European Commission. Research & Innovation. GROW-EIP-GEN. Number: 738314. IP: Soledad Morales.

2013-2016; Reconversin, revalorizacin y reinvencin de espacios tursticos interiores de Espaa. Anlisis de casos y formulacin de estrategias ante la crisis (CSO2013-41374-R). IP: Gemma Cnoves

2009-2012: Turismo, territorio e identidad: procesos de revalorizacin de espacios y actividades en el medio rural espaol. Un anlisis comparativo de los casos de Catalua, Galicia y Murcia. Plan Nacional I D Ministerio de Ciencia e Innovacin (CSO2009-11793).  IP: Gemma Cnoves

2005-2008: El valor del lugar en la nueva geografa rural. Un anlisis de las respuestas a los procesos de cambio en los espacios rurales a travs de los estudios de casos en Espaa. Plan Nacional I D Ministerio de Educacin y Ciencia (CSO2009-2011). IP: Gemma Cnoves

2000-2003: Desarrollo turstico Rural y revalorizacin sociocultural y medioambiental en Catalua, Galicia y las Islas Baleares. DGES. IP: Gemma Cnoves


Garay, Llus i Soledad Morales (2018). User engagement in Festivals’ Virtual Brand Communities: Snar festival Twitter and Facebook. Global Marketing Conference, Tokyo Juiol 2018

Garay, Llus i Corrons, August (2017). An analysis of the process of adoption of virtual non-monetary exchange systems. An attitudinal approach of hybrid communities. The 1st IESE-LUISS Conference on Responsibility, Sustainability and Social Entrepreneurship. IESE Business School, Libera Universit Internazionale degli Studi Social Guido Carli di Roma. Roma, 2017

Garay, Llus i Font, Xavier (2016). The moderating role of values in planned behaviour: the case of tourism SMEs managers' intention to implement CSR measures. BEST EN Think Tank XVI. Corporate Responsibility in Tourism – Standards Practices and Policies. BESTEN (Building Excellence in Sustainable Tourism Education Network & Zentrum fr Nachhaltigen Tourismus (ZENAT)in University of Applied Sciences in Eberswalde. Berlin, 2016.

Garay, Llus i Morales, Soledad (2016). Festivals’ Images through Social Media and its Influence in Destinations’ Image. The “Mercat de la Msica Viva de Vic” through Twitter. Conference: RSA Workshop 2016: “Beyond the Great Beauty. Universitat de Bologna i RSA. Rimini (Italy), 2016.

Garay, Llus i Cnoves, Gemma (2015). Social Media and the Role of Different Actors in the Process of Image Creation for Destinations. The Case of Barcelona. Conference: RSA International Conference on Metropolitan Tourism Experience Development: Diversion and Connectivity. Universitat de Budapest I RSA. Budapest (Hongria), 2015.

Garay, Llus i Cnoves, Gemma (2014). Analyzing tourism destinations’ image through intangible heritage. Gastronomy in Barcelona’s TripAdvisor forum. Conference: Third International congress UNESCO chair UNITWIN Network "Culture, Tourism, Development. UNESCO. Barcelona, 2014.

Garay, Llus, Font, Xavier i Cnoves, Gemma (2013). New Elements in Destination’s Image Process of Creation. Barcelona viewed by Tourism’ Social Media. Conference: RSA Workshop: Evolution and transformation in tourism destinations: Revitalization through innovation? Universitat Rovira i Virgili i RSA. Tarragona, 2014.

Garay, Llus i Font, Xavier (2012). Corporate Social Responsibility in Tourism Small and Medium Enterprises.  Evidence from Europe and Latin America. International Conference on Tourism, Climate Change & Sustainability. Universitat de Bournemouth. Bournemouth, 2012.