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 Curriculum Vitae
Faculty of Information and Communication
Sílvia Sivera Bello
Rambla del Poblenou, 156
08018 Barcelona (Spain)
93 326 36 00
ssiveraa r r o b

Silvia Sivera-Bello


Bachelor in Information Sciencies: Advertising and Public Relations, Autonomous University of Barcelona (1992), Master in Information and Knowledge Society, Internet Interdisciplinary Institute, IN3-UOC (2009) and PhD in Advanced Communication Studies,Ramon Llull University (2014). Diploma E/LE, teacher of Spanish for foreigners, UBVirtual/ih Barcelona (2005).


She worked (1989-2006) as a copywriter in creative departments of advertising agencies for more than 15 years (D’Arcy Masius, Benton & Bowles, and Lowe Group, among others), where she handled brands/accounts like Borges, Braun, Caixa Catalunya, Cola Cao, Gallo, Natural Gas, Henkel, Lindt, Nestlé, Pompadour, Puig, Radiant, Roche, Salvat, Tous, Vileda, etc.


Her teaching area at the Information and Communication Science Department (UOC) is mainly related with creativity and advertising languages (above the line and below the line, offline and online, as well) in the second cycle of the Advertising and Public Relations Degree and the Communication Degree. Likewise, she is a researcher in i2TIC group:


Her doctoral thesis is focused on viral marketing, subject on which has published a book and articles.