Barcelona PR Meeting #5
30 June and 1 July, 2015


The abstracts chosen for this edition are now available to read.





  Tuesday 30th June 2015
  8.30 -  9.00 h Registration
  9.00 -  9.15 h Welcome Session (AGORA)

Josep Fernández Cavia (Head of the Department of Communication, Universitat Pompeu Fabra);
David McKie (Scientific Committee president - Professor, University of Waikato);
Vice-rector [T.B.C.] (Universitat Oberta de Catalunya).
  9.15 - 11.00 h Plenary Session 1 (AGORA)
Chair: David McKie (University of Waikato - New Zealand)

A psycho-rhetorical analysis of the works of Robert Heath: Becoming more fully functional or moving into the fog

Michael J. Palenchar (University of Tennessee - USA)
Sherry Holladay (University of Central Florida - USA)
W. Timothy Coombs (University of Central Florida - USA)
Winni Johansen (Aarhus University - Denmark)
Finn Frandsen (Aarhus University - Denmark)
11.00 - 11.30 h Coffee Break
11.30 - 13.00 h Papers Session 1

Chair: Scott Davidson (University of Leicester - UK)

Charles Marsh (University of Kansas - USA). Game theory innovations and the fully functioning society.

Jessalynn Strauss (Elon University - USA). Mapping an academic legacy: Tracing the influence of Heath and Ryan's 1989 article "Public Relations Role in Defining Corporate Social Responsibility".

Chris Galloway (Massey University - New Zealand). Risk, rhetoric and responses: Robert Heath's agenda setting for public relations and risk communication.

Scott Davidson (University of Leicester - UK). Robert Heath and the Rhetorical Paradigm of PR: One step back (to the classics) required before moving (the rhetorical paradigm) two steps ahead?

Chair: Robert Gill (Swinburne University of Technology - Australia)

Liz Bridgen (Sheffield Hallam University - UK). "It's trivial, bitchy and dull" - women, the exit from public relations and the renegotiation of identities.

Burcu Öksüz (Izmir Kâtip Çelebi University - Turkey), Merve Genç (Hace Hepe University - Turkey). Why not prize rather than misprize: Reputation problem of public relations.

Bhupesh Joshi (Communicators India, New Delhi - India). Presenting a new framework - Community Media Relations.

Robert Gill (Swinburne University of Technology - Australia). The importance of reputation in sport and media.
13.00 - 14.00 h Lunch at the CosmoCaixa restaurant
14.00 - 15.20 h Papers Session 2

Chair: Diana Ingenhoff (University of Fribourg - Switzerland)

Kate Fitch (Murdoch University - Australia). Women, experts and scholars: Investigating public relations knowledge and expertise in Australia.

W. Timothy Coombs (University of Central Florida - USA), Sherry J. Holladay (University of Central Florida - USA). State of play between practice and academic: Collaborative obfuscation of intention.

Emma Wood (Queen Margaret University - UK). Collaborative dialogue without being Pollyanna?

Diana Ingenhoff (University of Fribourg - Switzerland), Candace White (University of Tennessee - USA), Susanne Klein (University of Fribourg - Switzerland). Why relationship management matters: Impact of OPR and crisis response strategies on perceived crisis responsibility.

Chair: Burcu Öksüz (Izmir Kâtip Çelebi University - Turkey)

Pavel Slutskiy (Chulalongkorn University - Thailand), Enric Ordeix (Universitat Ramon Llull - Spain). Leadership and agenda setting in corporate morale.

Deniz Sezgin (Ankara University - Turkey), Eda Saglar (Ankara University - Turkey), Dilec Seit (Ankara University - Turkey). Internal public relations: Being a part of the bigger picture.

Ana Belén Fernández Souto (Universidad de Vigo - Spain), Carmen Maiz Bar (Universidad de Vigo - Spain). Place brand image and public relations: Galicia and USA Audience.

Burcu Öksüz (Izmir Kâtip Çelebi University - Turkey), Zülfiye Acar (Gaziantep University - Turkey). Public relations is not media relations: Is it a dream?
15.20 - 16.40 h Papers Session 3

Chair: Ashli Q. Stokes (University of North Carolina - USA)

Roumen Dimitrov (University of New South Wales - Australia). Off-the-record communication: Reactive tactic or proactive strategy?

Deniz Sezgin (Ankara University - Turkey), Eda Saglar (Ankara University - Turkey), Dilec Seit (Ankara University - Turkey). Managing the gap between theory and practice: Dogadan Herbal Tea Company's Public Relations Implementations

Beatriz García Cortés (Universitat Pompeu Fabra - Spain). Programmatic thoughts and childhood obesity.

Ashli Q. Stokes (University of North Carolina - USA). The constitutive meaning of food activism: Public relations theory and societal change.

Chair: Tom Watson (Bournemouth University - UK)

Ralph Tench (Leeds Beckett University - UK), Lucy Laville (Leeds Beckett University - UK). Nattering or networking; closing the gap between theory and practice.

Paul Willis (Leeds Beckett University - UK). Confessions of a public relations practitioner: Hidden Life in the open plan office.

Erika Casajoana (Universitat Oberta de Catalunya - Spain). Catalonia-Spain: A war of words?

Tom Watson (Bournemouth University - UK). What in the world is PR? Towards a new, more diverse history of public relations.
16.40 - 17.00 h Coffee Break
17.00 - 18.00 h Papers Session 4

Chair: Philip Young (University of Lund - Sweden)

Bonita Dostal Neff (Indiana University Northwest - USA). Theory provides conceptual frameworks - but which frameworks are most grounded for public relations practice?

Margalit Toledano (University of Waikato - New Zealand). Measuring PR ethics in the context of social media: Quantitative and qualitative methods.

Philip Young (University of Lund - Sweden), W. Timothy Coombs (University of Central Florida - USA). Understanding the Digital Naturals: From theory into practice.

Chair: Diana-Maria Cismaru (NUPSPA Bucharest - Romania)

Pilar Buil (Universitat Internacional de Catalunya - Spain), Pablo Medina (Universitat Internacional de Catalunya - Spain). Targeting effective communication campaigns: Challenges and trends.

Irina Lock (University of Lugano - Switzerland), Peter Seele (University of Lugano - Switzerland). Astroturf lobbying damages stakeholders' trust! Or maybe not? Findings from a perception measurement study.

Diana-Maria Cismaru (NUPSPA Bucharest - Romania), Raluca Silvia Ciochina (NUPSPA Bucharest - Romania), Denisa Andreea Tudor (NUPSPA Bucharest - Romania). Breaking down the stakeholder environment: An issue orientation approach to understanding publics' behaviour in the digital era.
20.30 h Cocktail - Hotel Duquesa de Cardona.
Passeig Colom, 12. 08002, Barcelona



  Wednesday 1st July 2015
  9.00 - 10.00 h Papers Session 5

Chair: Lee Edwards (University of Leeds - UK)

Øyvind Ihlen (University of Oslo - Norway), Einar Lie (University of Oslo - Norway). "Because I am Worth It" a rhetorical analysis of the debate regarding CEO compensation.

Vincent Hazleton (Radford University - USA), Melissa Dodd (Central Florida University - USA), William Kennan (Radford University - USA). Moving beyond perceptions by public: Social capital theory as a framework for studying organization public relationships.

Lee Edwards (University of Leeds - UK). Voice, recognition, social justice and PR: Theory and practice.

Chair: Stéphanie Yates (Université du Québec à Montréal - Canada)

Joon Soo Lim (Syracuse University - USA). The impact of a vocal minority of Twitter users and visual mockery on crisis perception and boycott intentions.

Yang Hu (Nanyang Technological University - Singapore), Augustine Pang (Nanyang Technological University - Singapore). The indigenization of crisis response strategies in the context of China.

Stéphanie Yates (Université du Québec à Montréal - Canada), Nadège Broustau (Université du Québec à Montréal - Canada). Public relations in an era of public participation: A missed opportunity.
  10.00 - 11.30 h Plenary session 2 (AGORA)
Chair: Jordi Xifra (Universitat Pompeu Fabra - Spain)

From the Heath to the blue yonder: Future thinking for PR theory and practice

Juliet Roper (University of Waikato - New Zealand)
Judy Motion (University of New South Wales - Australia)
Robert E. Brown (Salem State University - USA)
David McKie (University of Waikato - New Zealand)
Jordi Xifra (Universitat Pompeu Fabra - Spain)
 11.30 - 12.00 h Coffee Break
  12.00 - 13.30 h Plenary session 3 (AGORA)
Chair: David McKie (University of Waikato - New Zealand)

Experiences of education-practice interactions

Gloria Almirall (Weber Shandwick)
Verónica Rodríguez Mesa (Burson-Marsteller)
Mercè Balañá (Ulled & Asociados, Col·legi de Publicitaris i RP de Catalunya)
Montserrat Tarrés (Dircom)
Carlos Lareau (Dircom Catalunya)
T.B.C. (Hill+Knowlton Strategies)
Blanca Fullana (Universitat Pompeu Fabra - Spain)
Elisenda Estanyol (Universitat Oberta de Catalunya - Spain)
Paul Willis (Leeds Beckett University - UK)
Margalit Toledano (University of Waikato - New Zealand)
David McKie (University of Waikato - New Zealand)
Robert L. Heath (University of Houston - USA)
13.30 - 14.30 h Lunch at the CosmoCaixa restaurant
 14.30 - 16.00 h Papers Session 6

Chair: Clea Bourne (University of London - UK)

Shari R. Veil (University of Kentucky - USA). Strategic communication for a crisis-driven world.

Gareth Thompson (University of the Arts, London - UK). Towards a theory of middleness for public relations.

Clea Bourne (University of London - UK). 'Spinning the Economy': Central banking post-crisis communication on the global stage.

Chair: Liz Yeomans (Leeds Beckett University - UK)

Ai Zhang (Stockton University - USA), Lin Zhu (University of Boston - USA), Deepa Anagondahalli (University of Maryland College Park - USA). Students' perceptions of social media pedagogy in higher education.

Olivia Loeffen (University of Waikato - New Zealand). Women in PR leadership.

Eulàlia P. Abril (University of Illinois at Chicago - USA), Glen Szczypka (University of Illinois at Chicago - USA), Sherry L. Emery (University of Illinois at Chicago - USA). Linking words and emotions. An application to the 2013 CDC Tips.

Liz Yeomans (Leeds Beckett University - UK). Revisiting the 'emotional-intelligence' model of professionalism in public relations: a case for integration.
16.00 - 16.30 h Closing session

Robert L. Heath (University of Houston - USA)
Jordi Xifra (Universitat Pompeu Fabra - Spain)
Ferran Lalueza (Universitat Oberta de Catalunya - Spain)
David McKie (University of Waikato - New Zealand)
16.30 h Cultural activity: guided visit to Barcelona City History Museum
(Private bus from CosmoCaixa to the City Centre)




Conference Cocktail

Tuesday 30th June 2015

Hotel Duquesa de Cardona 4*
Passeig Colom 12
08002 Barcelona


Hotel Duquesa de Cardona 4* is located on Passeig Colom, the city center. In fact, Las Ramblas and The Cathedral of Barcelona are near to the hotel, together with other places of interest, which make Barcelona one of Europe's most cosmopolitan cities.

Celebrating a particular or Business event with impressive views over the port of Barcelona, and the Mercè Church dome is a guarantee of success. With a wide and personalized cocktail and gastronomic offer , La Terrassa del Duquesa is a special area where to enjoy a wedding, a banquet , cocktails and coffee breaks, turning it into a unique and unrepeatable experience.

Its decoration with teca floors, the white lights of the candles, the aromatic Mediterranean plants and the terrace illumination create a warm welcoming, meanwhile you observe how progressively the lights of the city and the port turn on, and how the sea converts into a mirror with resplendent flashes.


How to arrive?

Hotel Duquesa de Cardona is in a good location, near to the beach.

METRO L4 (Yellow Line) Barceloneta Station
METRO L3 (Green Line) Drassanes Station


View larger map

For further information:


Hotel Cardona


Please pay close attention to the menu and be aware of any food allergies or intolerances you might have.



Cultural visit: Visit to the Museu d'Història de Barcelona

Wednesday 1st July 2015

Plaça del Rei
08002, Barcelona

(Private bus from the CosmoCaixa, conference venue, to the Museu d'Història de Barcelona)


The Museu d'Història de Barcelona (The Museum of the History of Barcelona or MUHBA) is responsible for conserving and documenting the collections and the architecture of the city that have been entrusted to the institution. The Museum also works to spread knowledge about the city's history, from its origins to the present day - from the Roman colony of Barcino and its walls to the age of the revolution of medieval commerce and the great Gothic buildings; from the testimonies of the industrial revolution to Cerdà's Eixample district and the works of Modernisme and Gaudí, and from the turbulent, creative Barcelona of the early 20th century to the city of the Olympic Games.




The Museum officially opened on 14 April 1943, thanks to the efforts of Agustí Duran i Sanpere, who became its first director. It belongs to the Barcelona City Council, as part of the Institut de Cultura (ICUB, Culture Institute) and features several researched display spaces, located at different points in the city. The Museum's original headquarters is the monumental site of Plaça del Rei, which extends from Casa Padellàs to Palau Reial Major, and has an archaeological subsoil of the ancient and early mediaeval city.

The Museum is understood to be a mirror of Barcelona and aims to reflect the changes and continuities that have shaped the city's urban life over the course of the past 2,000 years. It encourages a more detailed understanding of its historic and artistic heritage. This work is carried out through a programme organised into multiple formats: visits and tours of museum spaces, city routes and walks, exhibitions, lectures, debates and concerts, one-day conferences and seminars, books, historical guides, new digital formats and heritage products.

The Museum has thus become a portal to help people learn about and appreciate Barcelona, a European metropolis and national capital of Catalonia. It has been designed for Barcelona residents and tourists, and focuses not only on the heritage spaces with which the institution has been entrusted, but also on the city as a whole and its history and progress in relation to other world capitals.


For further information: