Barcelona PR Meeting #4
June, 26 and 27, 2014

Call For Papers


Configuring Inteligences For 21C Public Relations

Public relation acknowledges the present as a time of rapid change, turbulence, and even transformation. This conference explores what configurations of knowledge might best fit the field to these challenges. Since at least Howard Gardner's (1993) Multiple Intelligences, there has been interest on what kinds of thinking and what kinds of knowledge are appropriate to changing environments -notably Gardner's (2009) own Five Minds for the Future. (NB we realise that for many in PR the classic cases, responses and strategies may still be capable of being configured to meet current and coming challenges so we also invite participants to continue present that material and argue for its ongoing relevance). For those who particularly seek reconfigurations, or new outsourced approaches, we offer the following questions and suggestions. As usual, we stress this is NOT as any kind of definitive list- but as prompts for a spread of responses:

  • What are the multiple intelligences needed for contemporary and future PR and/or for PR education?
  • Risk Intelligence has been promoted as the key mindset for the present – is it already a vital part of PR?
  • Gardner suggested five minds – or combinations of intelligences – for the future – how many of those remain relevant for PR, or should the field construct its own combination?
  • Goleman's Emotional Intelligence had a massive impact from education to management and leadership, has it, or should it, be part of a core cluster of PR capabilities?
  • Recent management thinking -especially in relation to Big Data- has focused on Competitive Intelligence – how important might that be?
  • Web2.0 and crowdsourcing have activated ideas of Collective Intelligence in aspects of contemporary PR
  • Other potentially-important intelligences include: Creative Intelligence, Critical Intelligence, Cultural Intelligence, Financial Intelligence, Moral Intelligence, Performing Intelligence, Spiritual Intelligence, and Social Intelligence. Are there any missing, or is there any specific cluster of intelligences particularly relevant to PR?
  • Is there an already existing cluster that could be called PR Intelligence?
  • Knowledge Management or Wisdom Studies offer difference ways to approach the accumulation of appropriate thinking – do they have a place (e.g., by gathering the distilled experience of senior practitioners) in PR
  • Are there different clusters of intelligences for PR practitioners, students, and educators?
  • Historically have the configurations of PR competencies changed and are there variations between sectors?
  • Does the growth of Complexity and the "Sciences of Uncertainty" have implications for PR knowledge?
  • Recent advances in neuroscience are impacting on a number of disciplines – notably marketing with Pradeep's (2010) The Buying Brain. What impact are they having, might they have, on PR?

David McKie: Department of Management Communication. The University of Waikato Private Bag 3105. Hamilton (New Zealand) (64) 78384197 Email:

Ferran Lalueza: Department of Information and Communication. Open University of Catalonia, Rambla del Poblenou, 156. 08018 Barcelona (Spain) (34)933263600 Email:

Jordi Xifra: Department of Communication. Pompeu Fabra University Roc Boronat, 138. 08018 Barcelona (Spain) (34)935421484 Email:


PDF Call of papers BCN PR Meeting #4


Sending a contribution

To take part in the contribution selection process, participants should send an abstract of between 250-300 words or a panel (3 presenters maximum and overall submission to have 250 word abstract and 3 shorter abstracts up to 200 words each) to These should include the following sections:

  • Title of the proposal
  • Authors
  • Institution
  • E-mail address
  • General description
  • Bibliographical references

Proposals should be presented in English or Spanish. The science committee will be responsible for the contribution assessment and selection process, which will be conducted following a blind peer assessment process.


Full communications

The following files provide a template for writing papers for the conference. The full paper file shall be written in compliance with these instructions. The author is asked to submit the paper in MS-Word and PDF Portable Document Format (PDF). Both files shall be saved with the full first author name as name of the file.


Presentation formats

Oral presentations lasting 15 minutes followed by a debate. All the sessions will include the support of a coordinator responsible for organising the presentations and chairing the debate among the participants.



The PR Review Special Issue on last year's theme "Configuring Intelligences for 21C Public Relations" is ready to go and the portal is open - if you wish to submit, please take care to press the Special Issue tab and choose "Configuring Intelligences"

Guidance and Call for Articles for the Special Issue.:

Instructions for submitting your paper PDF


The conference organizers will invite a selection of the best papers to take part in a scientific publication coordinated by the scientific committee.


Special Issue Public Relations Review: extended deadline 31st January 2015


Conference deadlines

To submit an abstract for an individual presentation (abstracts of between 250-300 words) or a panel (3 presenters maximum and overall submission to have 250 word abstract and 3 shorter abstracts up to 200 words each): March 7, 2014 (DEADLINE EXTENDED)

  • Abstract submission: March 7, 2014
  • Acceptance notification (by email): will be no later than: March 15, 2014
  • Early bird payment: March 30, 2014
  • Submission of selected papers: before the conference

For further information: