Barcelona PR Meeting #4
June, 26 and 27, 2014


The program of BarcelonaPRMeeting#4 is on course. The abstracts chosen for this edition are now available to read.





  Thursday 26 June 2014
  8.30 -  9.00 h Registration
  9.00 -  9.15 h Welcome session
David McKie, scientific committee president – Professor, University of Waikato; Ferran Lalueza, scientific committee, director of the Information and Communication Studies Department –Open University of Catalonia;
Jordi Xifra, scientific committee- Professor, Pompeu Fabra University.
  9.15 - 10.30 h Sessions
Sessions (Auditorium)

Chair: David McKie, University of Waikato - New Zealand.
Jim Macnamara (University of Technology Sydney – Australia). Intelligent public relations: 'Minding' the future.
Eva Ortoll & Montserrat Garcia (Open University of Catalonia - Spain) Competitive Intelligence: why it matters for Public Relations practitioners.
David McKie (University of Waikato – New Zealand). Life after Goleman: Searching for the next terrestrial intelligence and ways forward for PR.
Sessions (Rooms 2 and 3)

Chair: Philip Young, University of Lund - Sweden.
Philip Young, Elizabeth Bridgen & Sarah Williams (University of Lund – Sweden, De Montfort University- UK & University of Wolverhampton – UK) Public Relations: The performance of professionalism/Playing it by the Book: A Novel Approach to Professional Intelligence
10.30 - 11.00 h Coffee Break
11.00 - 12.30 h Plenary Session 1 (Auditorium):

"Legitimating intelligence: Design, public engagement, and the right to operate and reward"
Led by Professor Robert L. Heath
Speakers: Timothy Coombs, Michael Palenchar, Juliet Roper & Rubén Arcos.
12.30 - 14.00 h Lunch (A Gianni restaurant. València, 350)
14.00 - 15.00 h Sessions
Sessions (Auditorium)

Chair: Timothy Coombs, University of Central Florida - USA.
Timothy Coombs & Sherry Holladay (University of Central Florida – USA). Redefining CSR Engagement/Dialogue: Shifting to the Macro-Level.
Rubén Arcos & Belén Cuesta (Universidad Rey Juan Carlos - Spain) Intelligence for Event Management and Crisis Communication support: an approach to the case of Music Festivals
Kenneth D. Plowman (Brigham Young University – USA). Spiritual Intelligence, Public Relations and Leadership: Can They Be Compatible?
Sessions (Rooms 2 and 3)

Chair: Margalit Toledano, University of Waikato - New Zealand
Irina Lock, Peter Seele and Robert L. Heath (Management University of Lugano – Switzerland, Management University of Lugano – Switzerland & University of Houston - USA). Grass with no roots: The Ethical Consequences of Astroturf Lobbying for PR
Margalit Toledano (University of Waikato – New Zealand). Contemporary PR at the networking crossroads: "Who you know" offline versus "how are you linked" on social media.
Galit Inbart (The Hebrew University of Jerusalem – Israel). Framing intelligence in environmental communication and legislation.
15.00 - 16.00 h Sessions
Sessions (Auditorium)

Chair: Kenneth D. Plowman, Brigham Young University - USA.
Hrvoje Jakopovic (University of Zagreb, Croatia). Measuring Image and the Idea of Collective Intelligence.
Robert I. Wakefield, Kenneth D. Plowman & Edward Adams (Brigham Young University – USA). No such thing as the general public ... or is there? How social media and multiple intelligences affect the traditional notion of publics.
Catherine Archer (Murdoch University- Australia) Collective intelligence among the 'nobodies': An insight into a powerful blogging community.
Sessions (Rooms 2 and 3)

Chair: Roumen Dimitrov, University of New South Wales - Australia
Sezgin Ates, Deniz Sezgin & Cem Emüller (Anadolu University, Ankara University & Bilkent University – Turkey), Emotional intelligence in public relations implementations.
Melissa D. Dodd (University of Central Florida – USA). Emotional Intelligence and the Public Relations Roles Dichotomy: An Exploratory Examination.
Roumen Dimitrov (University of New South Wales – Australia) Indirect communication and silence.
16.00 - 16.30 h Coffee Break
16.30 - 17.30 h Sessions
Sessions (Auditorium)

Chair: Pilar Buil, Universitat Internacional de Catalunya - Spain
Pilar Buil & Olga Roger-Loppacher (Universitat Internacional de Catalunya – Spain). Targeting effective intelligences for environmental communication campaigns
Bhupesh Joshi (Communicators India, India). Can public relations play a role in addressing developmental problems?
Diana-Maria Cismaru & Raluca Silvia Ciochina (NUPSPA Bucharest – Romania). The rise of digital intelligence: challenges for public relations education and practices.
Sessions (Rooms 2 and 3)

Chair: Enric Ordeix, Universitat Ramon Llull - Spain
Andreu Casero-Ripollés, Enric Ordeix-Rigo & Pablo López-Rabadán (Universitat Jaume I, Universitat Jaume I & Universitat Ramon Llull – Spain). The Political Cabinets Role: The Complex Interaction Between Journalism And Politics in Spain
Daniela Orr (Ben-Gurion University of the Negev – Israel). Public Relations under Uncertainty: Towards a revised theory.
Rachel Kovacs (City University of New York – USA). Leading by Example for the Greater Good: Corporate Social Responsibility's Potential Impact on Conflict Avoidance, Reduction, and Resolution
20.30 h Dinner at Hotel España
Sant Pau, 9-11



  Friday 27 June 2014
  8.30 - 9.30 h Sessions
Sessions (Auditorium)

Chair: Margalit Toledano, University of Waikato - New Zealand
Lee Edwards (University of Leeds, UK). Public relations and democracy in the 21st century Institute of Communications Studies.
Judy Motion, Matthew Kearnes & Jennifer Beckett (University of New South Wales – Autralia). Mapping Sentiment and Navigating Fault Lines: The Politicization of Water
Margalit Toledano (University of Waikato – New Zealand). Dialogue intelligence: Philosophy, practice, and contradictions in the life of Martin Buber.
Sessions (Rooms 2 and 3)

Chair: Tom Watson, Bournemouth University - UK
Tom Watson (Bournemouth University – UK) "Well, I told you once and I told you twice": Repetitive issues in public relations research and practice
Melanie James (University of Newcastle – Australia). Can an organization know itself? An examination of moral intelligence in public relations positioning using Foucault's technologies of the self
Philip Young (University of Lund – Sweden). Maps, ethics and visual intelligence: What PR can learn from critical cartography
  9.30 - 10.00 h Coffee Break
  10.00 - 11.00 h Sessions
Sessions (Auditorium)

Chair: Michael J. Palenchar, University of Tennessee - USA
Paul Willis (Leeds Metropolitan University – UK). Wicked intelligence as counter intelligence: unlearning, democracy and public relations
Deborah Wise (University of Newcastle – Australia). An auto-ethnographic account of positioning in public relations and the types of knowledge(s) necessary to support such positioning.
Whitney S Heins & Michael J. Palenchar (University of Tennessee – USA). Communicating Risk: Student Awareness of and Responses to Clery Act Communications.
Sessions (Rooms 2 and 3)

Chair: Antonio Castillo - Esparcia, Universidad de Málaga - Spain
Antonio Castillo-Esparcia & Paula Pineda-Martínez (Universidad de Málaga & Universidad del País Vasco - Spain). El estado de la investigación en Relaciones Públicas. Un estudio bibliométrico.
Patricia Delponti Macchione (Universidad de La Laguna – Spain). Las Relaciones Públicas 3.0 en la promoción de destinos turísticos. Estudio de caso: prácticas de PR y comunicación corporativa del parque temático más premiado de España
Sonia González Molina (Universitat Jaume I – Spain). Un análisis internacional de la presencia en Twitter de las fuentes institucionales especializadas en salud.
11.00 - 12.30 h Plenary Session 2 (Auditorium):

"Feminist intelligence, a critical challenge for public relations"
C. Kay Weaver (University of Waikato, New Zealand) "I need feminism because...": Feminism and its 'public relations' makeovers.
Melanie James (University of Newcastle, Australia) "Excuse me sir, is this spot taken?" Positioning, PR and feminism.
Kate Fitch (Murdoch University, Australia) 'Is "feminism" a dirty word in PR?'.
Judy Motion (University of New South Wales, Australia) Advice for women and the promise of success: A delinquent feminist critique.
12.30 - 14.00 h Lunch (A Gianni restaurant. València, 350)
  14.00 - 15.30 h Sessions
Sessions (Auditorium)

Chair: David McQueen, Bournemouth University - UK
Rachel Kovacs (City University of New York – USA). Change of Heart or Ethical Expediency? J & J's Recalls as Examined from a Non-Utilitarian, Judaic Perspective
Erika Casajoana (Open University of Catalonia – Spain). Catalonia: Internationalization of Its Self-Determination Process
Diana-Maria Cismaru (NUPSPA Bucharest – Romania). Looking for the hidden gold: the online expansion of a chronic crisis from Romania at the European level.
Hayley Ferrier-Kerr (University of Waikato – New Zealand). Promoting New Zealand: National identity, propaganda, and the 2011 Rugby World Cup.
David McQueen & Graeme Baxter (Bournemouth University & Robert Gordon University – UK). Smart PR, dumb PR: corporate power, community resistance and media on the Gaelic coastline.
Sessions (Rooms 2 and 3)

Chair: Scott Davidson, University of Leicester - UK
Maulina Pia Wulandari & Melanie James (University of Brawijaya -Indonesia & University of Newcastle – Australia). The Indonesia – Australia Relationship Disaster. An Example of Lack of Cultural Intelligence in Public Relations.
Patrícia Dias & Inês Teixeira-Botelho (Catholic University of Portugal & Lusófona University – Portugal). PR Intelligence for Distributed Cognition: Knowing how your stakeholders think helps you communicate better.
Scott Davidson (University of Leicester - UK). 'We did start the fire': Why burning down an art gallery and the work of Chantal Mouffe challenge accepted knowledge on how PR should support democracy.
Vita Savicka (Riga Stradina University – Letonia). New Tendencies in PR Industry - Changes in Profile of PR Agencies Services.
15.30 - 17.00 h Plenary Session 3 (Auditorium):

"Publishing intelligence"
Led by Professor David McKie (University of Waikato – New Zealand).
Speakers: David McKie (University of Waikato – New Zealand), Lee Edwards (University of Leeds - UK), Jim Macnamara (University of Technology, Australia)
17.00 - 17.30 h Closing sessions (Auditorium)

Speakers: Robert L. Heath, David McKie, Jordi Xifra, Elisenda Estanyol (organizing committee)
17.30 h Cultural activity: guided visit to Sant Pau



Conference Cocktail

Thursday 26th June 2014

Hotel España 4*
Sirenas room
Sant Pau, 9-11
08001 Barcelona


Hotel España 4* is located on Calle Sant Pau, right in the historical heart of Barcelona, next to the Ramblas, the Gran Teatre del Liceu, La Boquería market... and many other places of interest, which make Barcelona one of Europe's most cosmopolitan cities.

Hotel España, considered a little jewel of Catalonian Modernism, was originally opened in 1859 with the name of Fonda de España and then went on to be refurbished by the celebrated Modernist architect Lluís Domènech i Montaner, in the early 20th Century, with the collaboration of Eusebi Arnau and Ramón Casas.

Next to the Hotel, las Ramblas, which run from Plaza Cataluña to the sea. Walking along this avenue full of colour will be an unforgettable stroll past flower kiosks, press kiosks, street artists and a hive of activity, which goes on from the small hours of the morning to well into the night.

How to arrive?

Hotel España is located only five minutes' walk from Plaza de Cataluña, the nerve centre of Barcelona.

METRO L3 (Green Line) Liceu Station

View larger map

For further information:



Cultural visit: Visit to the Hospital de Sant Pau

Friday 27th June 2014

Carrer de Sant Quintí, 89
08026 Barcelona

(Private bus from the Palau Macaya, conference venue, to the Hospital de Sant Pau)


The old Hospital Santa Creu i Sant Pau is a reference modernist building designed by architect Lluis Domenech i Montaner, who was listed as Historic Artistic Monument in 1978 and World Heritage Site by UNESCO in 1997. With more than six centuries of history, the Hospital Sant Pau is the largest exhibition Modernist and one of Europe's oldest hospital institutions.

The Hospital de la Santa Creu i Sant Pau was the result of the merge of six hospitals in the city of Barcelona in 1401. The hospital was located, at the very beginning, in the Raval District, and it was a perfect example of Catalan Civil Gothic architecture.

Half a century later, in the late nineties, it was decided to construct a new building because the old one became too small compared to population growth and medical progress. Lluis Domènec i Muntaner was asked to design it and, thanks to the bequest of the Catalan banker Pau Gil, on 15 January 1902, the first stone of the new hospital was laid.

For further information: