Line of research: Communication and new media
This studies the transformations brought about by the impact of digital technologies on audiovisual media, on content creation areas, their reception and social uses, and the implications of these transformations on the creative and entertainment industries. It includes the study of technology as a tool for cultural transformation: the uses and appropriation of technology by young people, the emerging forms of media literacy, and ludoliteracy or video game literacy. It also studies the transformation of advertising and public relations on the Net: viral marketing, crisis communication websites, cyber-activism, advergaming, branded entertainment and the intentional creation of virtual communities. It also explores social transformations in the urban context related to citizen access to the public sphere through digital communication.
|
Research groups and topic areas / Thesis proposal |
Researchers |
Research group websites |
|
CN&SC: Communication networks and social change This research group studies the transformations of contemporary societies associated with ICTs and new technopolitical practices, with a special focus on social movements, emerging political parties, and digital democracy, as well as non-central societal groups, such as older people and low-income populations.
1. Networked movements and politics after 15M. |
Dr. Manuel Castells | CN&SC |
|
GAME: Communication and New Media. Group on learning, media and entertainment The researchers in this group cover various subject areas related to:
1) Technology as a tool for social transformation. |
||
|
MEDIACCIONS | Research Group in Communication and Digital Culture focuses on the study of social transformations and cultural practices related to digital technologies and media covering:
1) Digital culture in everyday life Researchers:
Gemma San Cornelio (Media Studies / Design) |
||
|
Persuasive communication in the knowledge society |
||
|
Social media and the urban public sphere |