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Hypervisuality. The photographic image in the knowledge and digital communication society

Víctor Renobell (

Professor of the Information and Communication Science Studies at the UOC


This article looks at the construction of a new way of thinking about society and digital culture visually. Photographic media have changed with the arrival of visual digitisation, new ways of processing and interpreting images, new ways of establishing the mediation between still image and the society or culture of reference. We communicate in different ways and, likewise, the target audience interprets the images differently. Hypervisuality allows for the establishing of a framework for activities, analysis and interpretation of the visual society, a new and up-to-date framework for the digital age. In this way, images take on more and more importance as new knowledge strategies in todays society.


photography, hypervisuality, hyperrealism, digital image, digital communication

Published in: September 2005

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