Ramón Gutiérrez Sánchez Thesis Oral Defence

ORAL DEFENCE

"How advocacy and interactivity facilitate customer value co-creation behaviour in Instagram: a micro-perspective of unplanned and voluntary usage of hedonic social networking sites"

Candidate: Ramón Gutiérrez Sánchez

Supervisors: Dr Inma Rodríguez-Ardura and Dr Antoni Meseguer Artola

Programme: Doctorate in Informations and Knowledge Society