The keys to being an entrepreneur, by Israel Ruiz
Key 8. From theory to practice: flexibility and adapting to market needs
“There is an opportunity for the university and business to work together in this area. The most successful models occur when this really happens, when the university says: 'This idea was very good as a final degree project, but it won't work here now.”
“When we are in the business world things are a bit more black and white and companies can say: 'If you worked a bit more on what you're doing it would solve these problems for me'.. This idea of yours may not be so pure, it may not be so scientific, so logical but, if you're prepared to do it, it will help in real life.”
"If the university and business both support entrepreneurship, things work better, and when that happens, there is magic: there are people who end up as entrepreneurs, with ideas that work."