Experts guide

Inma Rodríguez-Ardura

Full Professor of Digital Marketing within the Faculty of Economics and Business

Linkedin, personal website and/or blog

Field of expertise: Economics and business studies

Knowledge area: Marketing.

Expert in: Digital marketing, e-commerce, online consumer experience, and marketing/e-learning interfaces

Research centre: Departmental research.

Research group: DigiBiz (Digital Business Research Group).

Position in research group: Principal investigator.

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