A brand's visual identity goes beyond its logo and typefaces; it involves various other design elements, not least the style of the photos it uses. Photography is an important way of getting the brand's personality across.
The brand is more than a symbol; it is a new way of looking at things. With this in mind, it is important that concepts such as dynamism and diagonals are reflected in photographic compositions. The action takes place within and beyond the borders of the frame.
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