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UOC News

HEALTH AND OLD PEOPLE / According to the UOC's Psychology professors, stress is a bad enemy and sport is a good ally. "Stress damages the neurons" and makes them more vulnerable, until they eventually die, explains the neuroscientist Diego Redolar. In contrast, "staying physically active", practising activities appropriate for the person's age, "may stimulate attention and memory functions", says Modesta Pousada, a psychologist specialized in this area.

HUMAN RESOURCES / “I'm taking the whole of August off”. Until only a few years ago, this was the most frequently heard comment when talking about holidays. However, a number of factors are reversing this trend and increasingly holidays are spread over the year. What are these factors? What is the least number of days that an employee needs to disconnect from work? How should he or she go about it? Gina Aran, professor on the UOC's Master's Degree in Human Resources Administration and Management, answers these questions.

URBANISM & TOURISM / In summer, the Sagrada Famlia metro exit is full of sunburnt foreigners, speaking languages which are familiar or very difficult to identify, wearing all kinds of caps and hats and carrying old and new cameras, some fitted with the popular selfie stick. They are people of all ages and from all over the world with the same aim: to visit Antonio Gaud’s temple. What do the local people think of this tourism boom? Experts in tourism from the UOC analyse how this and other neighbourhoods of Barcelona are transformed during summer and whether this is inconvenient for those who live there all year round.

ADVERTISING & SOCIAL MEDIA / Advertising or opinion? This is the question many users ask themselves when looking through the profiles of bloggers, Instagrammers, YouTubers, tweeters and celebrities. Do they wear that brand of sunglasses, wear that jacket, drive that car, drink that soft drink or use that travel agency because it is their personal choice or is it in fact covert advertising? The United Kingdom and the United States have passed a law prohibiting influencers, people with a strong presence and reputation on social networks, from promoting products without telling the public that they are in fact advertising.

TOURISM / "The theory that the last-minute purchase is cheaper is not true”, says Neus Soler, professor of Economics and Business at the UOC. Buying at the last minute makes the average price 31.2% more expensive. In fact, according to a study, the best time to book a flight is 7 weeks ahead, when the ticket price is on average 9.7% cheaper. UOC experts in computing, marketing strategies and consumer rights analyse how to fly more for less and without missing the flight.

INTERVIEW WITH F. XAVIER MEDINA, FOOD ANTHROPOLOGIST / The great passion of this social. F. Xavier Medina conceives it as an element that reflects social and cultural diversity and helps economic development. Food understood as the protagonist of our societies, cultures, economies and private lives. At the UOC, in addition to the Food Systems, Society and International Food Governance programme, he leads the UNESCO Chair - Food, Culture and Development. Moreover, he supports the candidature of Catalan Cuisine to be designated World Intangible Cultural Heritage by UNESCO and he is also a member of the jury of international academics of the Basque Culinary World Prize whose jury is chaired by the world's best chef, the Catalan Joan Roca.

More news

  • How do cities change in summer?

    In summer, the Sagrada Famlia metro exit is full of sunburnt foreigners, speaking languages which are familiar or very difficult to identify, wearing all kinds of caps and hats and carrying old and new cameras, some fitted with the popular selfie stick. They are people of all ages and from all over the world with the same aim: to visit Antonio Gaud’s temple. What do the local people think of this tourism boom? Experts in tourism from the UOC analyse how this and other neighbourhoods of Barcelona are transformed during summer and whether this is inconvenient for those who live there all year round.

  • Covert advertising by bloggers is an offence

    The United Kingdom and the United States have passed a law prohibiting influencers, people with a strong presence and reputation on social networks, from promoting products without telling the public that they are in fact advertising.

  • The UOC's mobile apps receive an honourable mention at the Learning Impact Awards

    The UOC's mobile apps – Explica!, Assess and Submissions – received an honourable mention at the IMS Global Learning Impact Awards, where they had been named among the finalists.