Area 3. Communication

Actions:

• Settle on a position statement regarding gender equality that helps to expand the UOC's narrative

• Ensure that the gender perspective is portrayed in any future updates to corporate products 

• Create new corporate products that illustrate the gender perspective

• Review our communication policies (campaigns and social media strategies) and sales pitches

Actions:

• Adapt the guide to using gender-inclusive written language into a format that helps users apply it

• Provide tools to foster non-sexist communication

• Distribute the guides to using non-sexist written and audiovisual language to everyone involved in communication at the UOC

• Provide training on how to use the guides, ensuring it is adapted to the specific needs of the areas involved

Actions:

• Develop an internal awareness-raising strategy to promote and foster gender equality at the university

• Provide training and resources from the Government of Catalonia on LGBTI diversity at the university

Actions:

• Make shining a light on those working to ensure gender equality at the UOC a key priority

• Highlight gender equality promotion as a competitive advantage for attracting new talent

• Design specific outreach strategies to disseminate gender-related research results

Actions:

• Reflect the UOC's commitment to equal treatment and opportunities in any materials used in recruitment processes 

• Draw attention to the university's gender equality measures during the induction process for new UOC hires

• Make sure that the printed induction packet contains the institutional actions under way to ensure gender equality

Actions:

• Support, invite and train the teaching, research and administration team to encourage them to become experts at the UOC

• Create a filter within the UOC experts guide to make expert women more prominent

• Ensure the presence of women experts in the UOC's current experts guides

Actions:

• Draft and roll out a parity policy regarding the organization of conferences, institutional events, etc.

Actions:

• Conduct a gender perspective analysis on how we portray ourselves, for instance on the UOC's websites and social media and in marketing campaigns and audiovisual content

• Target the stereotypes we want to break and decide on the image we want to project

• Put together a reference document with guidelines on breaking the targeted stereotypes