Experts guide

Ana Isabel Jimnez-Zarco

Lecturer in the Economics and Business Studies Department



Field of expertise: Economics and business studies

Knowledge area: Innovation, entrepreneurship, marketing and market research.

Expert in: Innovation; entrepreneurship and business competitiveness; cooperation and uses of ICT; brand image and identity.

Research centre: Departmental research.

Research group: i2TIC (Interdisciplinary Research Group on ICT).

Position in research group: Researcher.

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