Mireia Montaña Blasco
Lecturer in the Information and Communication Sciences Department
@mireiamb
Linkedin
Field of expertise: Communication
Knowledge area: Traditional and digital communication, advertising and media.
Expert in: Traditional and digital advertising; media; advertising media planning; the Internet and social networks; strategy; segmentation by target audience; consumer behaviour; young adults as advertising targets.
Research centre: Departmental research.
Research group: GAME - CNM (learning, media and entertainment&communication and new media).
Position in research group: Collaborating researcher.