Experts guide

Mireia Montaña Blasco

Lecturer in the Information and Communication Sciences Department



Field of expertise: Communication

Knowledge area: Traditional and digital communication, advertising and media.

Expert in: Traditional and digital advertising; media; advertising media planning; the Internet and social networks; strategy; segmentation by target audience; consumer behaviour; young adults as advertising targets.

Research centre: Departmental research.

Research group: GAME - CNM (learning, media and entertainment&communication and new media).

Position in research group: Collaborating researcher.

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