Director of the eLearning Innovation Center (eLinC)Lecturer in the Information and Communication Sciences Department@ssiveraLinkedin
Field of expertise: Communication
(+34) 93 326 34 74
Knowledge area: Communication and advertising.
Expert in: Advertising; creativity; viral advertising; viral marketing; creativity in advertising; advertising and ICT; copywriting; advertising language; alternative advertising.
Research centre: Departmental research.
Research group: GAME - CNM (learning, media and entertainment&communication and new media).
Position in research group: Researcher.