Experts guide

Sílvia Sivera Bello

Director of the eLearning Innovation Center (eLinC)
Lecturer in the Information and Communication Sciences Department



Field of expertise: Communication

Knowledge area: Communication and advertising.

Expert in: Advertising; creativity; viral advertising; viral marketing; creativity in advertising; advertising and ICT; copywriting; advertising language; alternative advertising.

Research centre: Departmental research.

Research group: GAME - CNM (learning, media and entertainment&communication and new media).

Position in research group: Researcher.

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