The world we live in has changed radically in the last few years. Social, technological and cultural changes have also led to economic and business transformation. Organisiations (whether they be micro, small, medium-sized or large corporations) cannot ignore this evolution. The digital environment has led to new company management models characterised by proximity to customers and the public. Understanding and applying this new focus is fundamental to guarantee the sustainability of the organisations of tomorrow.

 

Traditional management rules no longer serve us well in this new environment. The impact of the Internet and the Digital Economy has generated new management and business models as well as casting doubts on some of the existing ones.

 

The programme looks at the changing behaviour of customers and consumers. It also looks at the need to employ the same tools, language and codes used by others to communicate, to innovate, to develop new products and services, to make resource management more efficient, to improve the quality of services and to take decisions.

 

The programme generates a more detailed understanding of the changes affecting people, content and transversal media in increasingly digital environments.

The Specialisation programme on Business Management in the Digital Environment is principally aimed at:

• Business managers who wish to undergo integral training in digital transformations to apply them in their professional development.

• Professionals and managers in Marketing, People Management, Innovation, Customer Services and Sales who want to increase their knowledge about new technologies and to understand the impact of multi-platform social networks.

• Professionals, middle managers and entrepreneurs from all sectors who want to bring themselves up to date on new management techniques incorporating trans-media strategies in different business sectors and in their professional and business careers.

• The heads of content, marketing and technology enterprises.

• People from all sectors who want to gain an understanding of how businesses are being transformed in the new network, trans-media and multi-platform environments.

List of topics

The Specialisation Programme in Business Management in the Digital Environment is structured into 4 knowledge areas.

1. People
2. Content
3. Support
4. Case study: the trans-media organisation

See complete syllabus

Price

1.175 euros

Consult the financial aid that the UOC offers to international students.

 

The programme fees should be confirmed on enrolment.