Seminar (GAME): "Persuasion, Gaming Practices, and Ongoing Research Lines"

The team of the project Gamblification, Youth & Digital Games, within the Learning, Media and Entertainment Research Group (GAME), is pleased to invite you to the internal seminar "Persuasion, Gaming Practices, and Ongoing Research Lines" to be held in face-to-face format on Tuesday 16 de December, at 10.30 am (CET), in Room U1.15 of Can Jaumandreu (Building U).

This seminar is conceived as a space for exchange and discussion, rather than a formal session for presenting final results. The goal is to share ongoing advances, contrast perspectives, and foster dialogue among the project team and its workstreams. Given the current stage of the project, we have more temporal flexibility, which allows us to prioritize collective reflection, methodological adjustments, and planning of next steps.

The session will feature:
 

- Ricardo Carretero Vila, Design Director at Rovio | Systems & Economy Specialist in F2P games, who will present a talk focused on persuasion mechanisms from the perspective of the gaming industry.

- Gema Bonales and Salvador Gómez, professors at Universidad Complutense de Madrid, who will introduce the project Persuasive Communication in Games as a Service: Problematic Uses among Generation Z.

In addition, brief updates will be provided on:
 

- Systematic literature review

- Focus groups

- Quantitative survey

- Video game analysis

- Prevention strategies

- Presentation of the Dark Eye app

The seminar is designed as an internal and collaborative working session. While limited participation from external guests may be considered, the intention is to maintain a focused and strategic environment. If you wish to suggest additional attendees, please contact Ronald Sáenz, who will coordinate the participant list.

Venue

Can Jaumandreu (Building U - Room U1.15)
c/ Perú, 52
08018 Barcelona
Espanya

When

16/12/2025 10.30h

Organized by

Universitat Oberta de Catalunya, Learning, Media and Entertainment Research Group (GAME)

Program

Time Activity Speaker / Lead
10:30 – 10:35 Welcome and opening remarks Coordination
10:35 – 11:15 Persuasion mechanisms from the industry perspective Ricardo Carretero Vila (Rovio)
11:15 – 11:55 Persuasive communication in games as a service: Problematic uses among Generation Z Gema Bonales & Salvador Gómez (UCM)
11:55 – 12:00 Break  
12:00 – 12:10 Current state of prevention plans Mireia Ambròs & Sonia Rubio
12:10 – 12:20 Presentation of the Dark Eye application Martí Parladé
12:20 – 13:00 Update on ongoing actions (systematic review, focus groups, quantitative study, video game analysis) Working teams
13:00 Closing Coordination

 

We look forward to collectively reflecting on persuasion mechanisms, gaming practices, and the next research challenges of the project.

Organising team
Gamblification, Youth & Digital Games Project

Confirm attendance

To participate in this seminar, please contact Ronald Sáenz (rsaenzl@uoc.edu).