Event enmarcat dins del projecte PubCityLog i del projecte GLIMS.
La jornada reunirà investigadors/es i professionals per debatre els principals reptes i innovacions en la distribució urbana de mercaderies.
Lloc
Edifici C, Sala C0.6
Rambla del Poblenou, 154-156
08018 Barcelona
Espanya
Quan
24/04/2026
Organitza
Universitat Oberta de Catalunya, URBANLOG (Urbanització, Comerç i Logística Sostenible) - UOC-DIGIT
Programa
9:30h Arrival
9:45h Institutional Welcome
Xavier Vilajosana - Vice-Rector for Research, Transfer and Entrepreneurship
SESSION 1. Replanning Urban Freight Distribution as a Public Service
PRESENTATION
10:00h Presentation: PubCityLog Project
Eduard Álvarez Palau - Professor and Co-Principal Investigator of the URBANLOG group (UOC-DIGIT) and Academic Director of the Master’s Degree in Logistics Management
INTERNATIONAL AND NATIONAL EXPERIENCES
10:15h The Failure of LEZs in French Cities as a Public Policy Tool, but the Rapid Increase in Decarbonized Delivery Vehicles Nonwithstanding
Laetitia Dablanc - Director of Research at the University Gustave Eiffel and Logistics City Chair
10:45h Where Goods Meet People: A Conceptual Framework Integrating Urban Freight Transport into Land use and Public Space
Heleen Buldeo Rai - Assistant professor at the Mobilise research group of the Vrije Universiteit Brussel
11:15h COFFEE BREAK
11:30h Fueling Change for Sustainability? The Role of Society and Public Administrations in Promoting Zero-Emission Delivery Initiatives
Maryna Chepurna - Assistant professor at the Faculty of Economics and Business (UOC)
11:50h Barcelona’s Urban Freight Distribution Strategy (E-DUM)
Lídia Padrós - Head of Transport Projects in Barcelona Regional
12:10h New Urban Freight Distribution System of Metro Madrid
Rafa Villa - Head of Logistics in Metro Madrid
PARTICIPATORY WORKSHOP
12:30h Rethinking the Role of Public Administrations in the Provision of Sustainable Logistics Services and Infrastructure
13:30h LUNCH
SESSION 2. Innovative Research Approaches to City Logistics
14:15h Presentation: GLIMS Project
Cristian Castillo Gutiérrez - Professor and Co-Principal Investigator of the URBANLOG group (UOC-DIGIT) and Academic Director of the Bachelor's Degree in Business Administration and Management
POSTERS & FLASH TALKS
14:30h Logistics Sprawl in Spain
Eduard Álvarez Palau - Professor and Co-Principal Investigator of the URBANLOG group (UOC-DIGIT) and Academic Director of the Master’s Degree in Logistics Management
14:35h A Review of Rural Logistics
Zahra Ghasemizad - PhD student in Law, Politics and Economics (UOC)
14:40h Transport Infrastructure and Economic Activity: A ML Approach
Ali Maddahi - PhD student in Society, Technology and Culture (UOC)
Carles Méndez Ortega - Associate professor at the Faculty of Economics and Business (UOC)
14:45h Agency Chains and Labour Explotation in Last Mile Food Delivery Platforms
Iu Tusell Vila-Abadal - Assistant professor at the Faculty of Economics and Business (UOC)
14:50h UFD&USD: Adaptative Regulation and Agent Classification for Sustainable Urban Logistics in Barcelona
Mariana Laterrade - Research assistant at UrbanLog (UOC-DIGIT)
14:55h De las Restricciones a la Optimización: Un Análisis Comparativo de las Prioridades del Transporte de Mercancías Urbanas en Contextos no Metropolitanos
Marta Viu Roig - Associate professor at the Faculty of Economics and Business (UOC)
15:00h El Tratamiento de la Distribución Urbana de Mercancías en los Planes de Movilidad Urbana Sostenible de la Provincia de Barcelona
J. Miguel Calero Jiménez - Research assistant at UrbanLog (UOC-DIGIT)
15:05h Disposición a Pagar por Entregas Sostenibles en España
Carmen Pacheco Bernal - Associate professor at the Faculty of Economics and Business (UOC)
15:10h Hacia una Nueva Geografía del Transporte de la Logística de Última Milla B2C en Grandes Áreas Metropolitanas
Thierry Otero Romero - Research assistant at UrbanLog and PhD student in Business Administration (UOC)
15:15h HorecaHUB-BCN: Zonas inteligentes para la optimización de la distribución HORECA en Barcelona
Cristian Castillo Gutiérrez - Associate professor at the Faculty of Economics and Business (UOC)
LAST REMARKS AND Q/A
15:30h Q/A - Eduard Álvarez Palau
16:00h End of the session
Confirmar assistència
Data límit d'inscripció:
24/04/2026